Lowrider Brand Continues Expansion into Women's Apparel and Accessories Market; PRIMEDIA Enterprises and Ann's Trading to Produce Lowrider-Branded Accessories and Products for the Home.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc. (NYSE NYSE See: New York Stock Exchange : PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ), today announced it will produce a Lowrider-branded merchandise line with Ann's Trading, a leading manufacturer of home textiles and accessories. The new line will include women's accessories and products for the home. This collaboration with Ann's Trading comes on the heels of Lowrider's foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the juniors apparel market and underscores consumers' loyalty to the Lowrider low·rid·er or low-rid·er or low rider n. Chiefly Southwestern U.S. 1. A customized car whose springs have been shortened so that the chassis rides close to the ground, often equipped with hydraulic lifts that can be brand and the demand for branded products beyond the magazine. "As a consumer brand, Lowrider holds tremendous value and equity and we're thrilled about extending its reach through creative additions to its robust merchandise mix," said Julia Wisby, licensing manager of Ann's Trading. "Lowrider is a great example of how a brand can create an all-inclusive lifestyle." The new products are designed to reflect the creativity and individuality synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as the Lowrider brand and the lowriding lifestyle. The collaboration introduces a range of home and women's accessories that includes bedding, blankets, rugs and towels, handbags, travel/duffel bags and back packs, as well as cell phone cases and check book covers. The line will roll-out in late 2005 at leading national specialty, grocery and wholesale retailers, as well as through catalogs/direct mail. "People immersed in the lowriding phenomenon want to pull their love of the lifestyle into what they wear, how they accessorize ac·ces·sor·ize v. ac·ces·sor·ized, ac·ces·sor·iz·ing, ac·ces·sor·iz·es v.tr. To furnish with accessories: accessorized my outfit with a matching watch. v. and how they decorate their home," said Jacqueline Blum, president of PRIMEDIA Enterprises. "The enthusiast is a unique kind of consumer and the market opportunity they present is significant. Through a program of creative extensions, the Lowrider brand encourages this growing base of enthusiasts to form strong affiliations and stay connected to their passions." This latest deal with Ann's Trading is part of a PRIMEDIA's established licensing program that includes several Lowrider-branded consumer apparel and accessories lines currently available at key retailers. The brand also produces the Lowrider Magazine Lowrider Magazine is a monthly magazine about cars, focusing almost exclusively on the style known as a lowrider.found in 1977 with the fist issue coming out of san jose, ca. See also
About Lowrider Magazine Founded more than 25 years ago, Lowrider is the original magazine of the hobby and has been among the top-selling titles on the newsstand for the past six years. Keeping pace with current trends and the growth of lowriding, Lowrider is joined by its Web site, lowridermag.com, and Lowrider Arte and Lowrider Bicycle A lowrider bicycle is a highly customized bike with stylings inspired by lowrider cars. These bikes often feature a long, curved banana seat with a sissy bar and very tall upward-swept handlebars known as apehangers. . All Lowrider titles, events and licensed products are part of PRIMEDIA's Automotive Enthusiast Group headquartered in Southern California. About PRIMEDIA Enterprises PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as Motor Trend, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes Keepsakes - A Collection is an anthology by All About Eve released on 13 March 2006. It is available either as a double CD or as a limited edition double CD and DVD set (the DVD containing the band's videos and television performances). . PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world. |
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