Lowrance Reels-in SiRF for Enhanced Location-Finding in a Series of New GPS+WAAS Products for Consumer Recreational and Marine Markets.Business Editors Miami Boat Show SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. and MIAMI--(BUSINESS WIRE)--Feb. 14, 2002 SiRFStar II Architecture to Power a Range of Consumer and Marine Products SiRF Technology, Inc. and Lowrance Electronics Lowrance Electronics is a manufacturer of consumer sonar and GPS receivers, as well as digital mapping systems. Lowrance is headquartered in Tulsa, Oklahoma and employs approximately 1,000 people. The company is best known for its marine, aircraft and automobile GPS receivers. , Inc. (Nasdaq:LEIX) today announced an alliance in which Lowrance, the leader in consumer sport fishing SONAR sonar (sō`när), device used underwater for locating submerged objects and for submarine communication by means of sound waves. The term sonar is an acronym for sound navigation ranging. and GPS-mapping products, will employ SiRF's SiRFStar IIe GPS chip sets to location-enable three new GPS+WAAS (Wide Area Augmentation System) A system of earth stations and satellites that improves the tracking accuracy of the GPS navigation system to approximately 10 feet. mapping products. Taking advantage of SiRFstarII architecture's built-in support for Federal Aviation Administration's (FAA) Wide Area Augmentation System The Wide Area Augmentation System (WAAS) is an elevated-accuracy navigation system developed for civil aviation by the Federal Aviation Administration (FAA), a division of the United States Department of Transportation (DOT). (WAAS), these products enable anglers, boaters, recreational users and travelers to have precise location and navigation data while fishing, boating, hiking, hunting or exploring new horizons. These new Lowrance products will be on display this week at the Miami Boat Show, February 14-19, booth # B98. The new products include:
iFINDER(TM): A family of four precise, pocket-sized, handheld
mapping GPS+WAAS navigation products to help anglers, hikers,
hunters, business travelers, leisure travelers, and marine
voyagers determine exactly where they are, and how to get to where
they want to go. iFINDER features mapping, GPS+WAAS navigation
with Multi-Media card (MMC) or Secure Digital (SD) recording with
instantly-expandable memory to 128MB.
LMS-240: A sporty new combination SONAR and GPS+WAAS product, the
LMS-240 enables anglers to find fish and their way in great
detail. It's the only compact-sized fish finder that features
digital recording/playback of SONAR graphs and downloading of
custom mapping to rewritable MMC and SD digital memory cards.
GlobalMap(R) 2400: This is a stand-alone, mapping GPS+WAAS that
greatly improves consumers' sense of direction, featuring a
high-resolution LCD display, exclusive MapCreate(TM) CD-ROM
detailed mapping option, and digital recording/playback of GPS
trip details on reusable MMC or SD cards.
"We chose SiRF because of their combination of performance in their current products and their roadmap for future products," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Darrell Lowrance, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Lowrance Electronics, Inc. "The consumer marine electronics market requires products that are easy to use and reliable. The SiRFstar IIe provides industry-leading performance in customer-critical areas such as time-to-first-fix for fast position fixes and high accuracy with its built-in support for WAAS. Beyond that, SiRF is committed to continued development of their technology for high volume consumer applications. Their products and technical breadth make them an excellent long term partner for enhanced location-finding technologies across all of our product lines." "Lowrance is the 'gold standard' for fishing and outdoors sports enthusiasts, with a long history of innovation," according to Kanwar Chadha, Founder and Vice President of Marketing of SiRF. "They were among the first to embrace GPS for sport fishing and have maintained an aggressive new product development effort. We look forward to a productive alliance with Lowrance to bring the benefits of GPS and WAAS enabled location technology to mainstream consumers." SiRFstarIIe Powers Location Capabilities Lowrance uses the SiRFstar II GPS architecture for full 12-channel GPS functionality and built-in WAAS support in a very small footprint. With its unique set of features such as SnapStart(TM) for quick start-up, SnapLock(TM) for fast acquisition and FoliageLock(TM) for high sensitivity, the SiRFstar architecture based products provide faster, more accurate GPS-based location information in urban canyons An urban canyon is an artifact of an urban environment similar to a natural canyon. It is caused by streets cutting through dense blocks of structures, especially skyscrapers. An example of an urban canyon is the Magnificent Mile in Chicago. and dense foliage -- where traditional GPS architectures have significant problems. SiRF's advanced power management features, such as TricklePower(TM) enable longer battery life; a critical requirement for portable devices. The digital IC includes a powerful embedded Inserted into. See embedded system. ARM7TDMI(TM) microprocessor, which can be used to run other non-GPS tasks, thereby eliminating the need for external components and reducing system cost and size. About Lowrance Electronics, Inc. (Nasdaq:LEIX) As the leader in consumer sport fishing SONAR that helps anglers detect underwater bottom contour, depth, and fish, Lowrance is also a major player in recreational 12-parallel channel Global Positioning Systems Global Positioning System: see navigation satellite. Global Positioning System (GPS) Precise satellite-based navigation and location system originally developed for U.S. military use. (GPS) that employ satellite data and mapping to determine location and provide navigational information for outdoor enthusiasts. With over 45 years of industry-leading innovation, proprietary design and manufacturing and over 50 U.S. patents, Lowrance technology has revolutionized the consumer SONAR and GPS industries. Lowrance markets "Lowrance" and "Eagle" brand names globally in 60 countries. To learn more about Lowrance products and dealer locations, visit www.lowrance.com or call 1-800/324-1356. About SiRF SiRF Technology, Inc. develops and markets semiconductor and software products that are designed to enable location awareness Location awareness, or more commonly "location-aware", is a general term used for something that can show that it is aware of your current location. An example is a GPS. There are also certain websites that use user locations, such as show what other users live nearby the current in high-volume mobile consumer devices and commercial applications. Location awareness refers to the ability of a device to determine and make use of the information regarding its location. SiRF's products enable a range of devices to utilize GPS to detect location. They have been integrated into mobile consumer devices, such as automobile navigation systems A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. , cellular phones, GPS-based mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings peripherals and handheld GPS Handheld GPS use GPS Signal from a minimum of 3 overhead satellites to obtain a fix which is usually accurate to within 30m. Actual accuracy can be achieved down to 5m but due to US Military intervention accuracy is restricted. Popular brands include Garmin, Magellan Navigation. navigation devices, and into commercial applications, such as property tracking devices and fleet management systems. SiRF markets and sells its products in four target markets: wireless handheld, automotive, mobile computing and embedded consumer applications. Last year, SiRF acquired the GPS assets of Conexant, Inc. (formerly Rockwell Semiconductor). www.sirf.com Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : SiRF SiRFstar and the SiRF logo are registered trademarks of SiRF Technology, Inc. SnapLock, FoliageLock and SnapStart are trademarks of SiRF Technology, Inc. All other trademarks are the property of their respective owners. For additional information, please visit www.sirf.com. |
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