Lowery recommends the following to ensure you're making a positive impression with your business card.Stick with the standard size. Larger format or odd shaped cards can be cumbersome. A standard size card will be easier for people to put in a business card bolder. Consider offset printing. Though digital printing is generally cheaper if you need less than 1,000 business cards, you may want the design options and greater variety of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color that offset printing can provide. And if you're printing more than 1,000 cards, the cost difference between offset and digital printing is small. Anita R. Smith, president of Hannah Bea's Pound Cake and More L.L.C. in Portland, Oregon, uses offset printing for her business cards and prints at least 1,000 cards a year. Have a logo designed, "Clip art A set of canned images used to illustrate word processing and desktop publishing documents. is not a logo!" cautions Lowery low·er·y also lour·y adj. Overcast; threatening. . A logo is like your fingerprint fingerprint, an impression of the underside of the end of a finger or thumb, used for identification because the arrangement of ridges in any fingerprint is thought to be unique and permanent with each person (no two persons having the same prints have ever been or your face. It's a unique representation of your business. Clip art, which is used by different kinds of businesses, does not help distinguish yours at all. Choose high-quality paper. Today's standard for business cards is 100- to 110-pound paper stock, says Lowery, though she suggests using the type of paper common in your industry. Glossy stock is most often used by people in entertainment-related businesses. Those with more corporate businesses usually use matte stock. Use the back. Smith has a map printed on the back of her business cards to help customers find her business. She also showcases her logo on the back. She reserves the space on the front of her card for her contact information. Keep the design simple. Roslyn Ridgeway A ridgeway is a road or path that follows the highest part of the landscape. Roads and pathways
Embellish the card. Embossing embossing, process of producing upon various materials designs or patterns in relief by mechanical means. The material is pressed between a pair of dies especially adapted to its hardness and the depth of the design needed. or hot foil stamping are expensive, says Lowery, but "anything that makes your card stand out lessens the chance of it being thrown out." These must-have gadgets should be on every holiday gift list |
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