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Low Cost iBug Display Calibrator Brings Exceptional Color Accuracy to iMac.


SAN FRANCISCO--(BUSINESS WIRE)--Jan. 5, 1999--miro Displays, Inc. today announced an integrated color display calibration system for the Apple iMac. Called iBug(TM), the calibrator calibrator

an instrument for dilating a tubular structure or for determining the caliber of such a structure.
 brings iMac users exceptional accuracy formerly available at a much higher cost. To celebrate the announcement of the low-cost hardware and software system at Macworld Expo, miro is giving away a 1999 Bondi(TM) Blue and Ice(TM) Volkswagen Beetle This article is about the original Volkswagen Beetle. For the one introduced in 1997, see Volkswagen New Beetle.
The Volkswagen Type 1, more commonly known as the Beetle
, nicknamed the Radius(TM) iBug car, on the last day of the show. The car is on display in Booth 3651 at Moscone Convention Center, North Hall.

The iBug color display calibrator resembles the iMac in color and design, and is the first color calibrator system for USB-based Macintosh computers. Weighing less than four ounces and measuring only 1 by 1-3/4 inches, the iBug calibrator attaches inconspicuously in·con·spic·u·ous  
adj.
Not readily noticeable.



incon·spic
 to the surface of the iMac display with a small suction cup suction cup
n.
A cup-shaped device, usually of plastic or rubber, designed to adhere to a flat surface by means of suction.

Noun 1.
. Together with the iMac, it gives entry level computer users an accurately calibrated cal·i·brate  
tr.v. cal·i·brat·ed, cal·i·brat·ing, cal·i·brates
1. To check, adjust, or determine by comparison with a standard (the graduations of a quantitative measuring instrument):
 color display suitable for graphics, web page creation, photo retouching and screen-to-print color matching.

"The need for high quality color is reaching mainstream proportions as the trend toward e-commerce explodes," says Michael Kuehn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of miro. "In fact, online revenue for the 1998 Christmas season tripled over 1997(1). However, the inability to display accurate color images is a barrier to the long-term success of this new enterprise. Right now the appearance of any given product on the Web can vary from display to display. The iBug calibrator for the iMac works in conjunction with Colorsync and the two leading Web browsers The following is a list of web browsers. Historical
Historically important browsers
In order of release:
  • WorldWideWeb, February 26, 1991
  • Erwise, April 1992
  • ViolaWWW, May 1992, see Erwise
, Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web.  and Microsoft Internet Explorer See Internet Explorer. , to deliver accurate web color. This combination now makes it possible for content providers to deliver to consumers what they want -- color they can trust." (1) Source: Boston Consulting Group

Screen-to-print color matching is becoming more and more important to consumers with the advent of inexpensive digital cameras. One of the primary complaints of digital camera users is that images from the digital camera don't match the output from the printer. The iBug calibrator with Apple's ColorSync(TM) technology fixes this problem.

The company expects to release a version of the iBug display calibrator for Radius displays that support both the Macintosh and Windows platforms in early spring. In addition, miro plans to align with other vendors to offer significant savings on iBugs bundled with other devices used for capturing, viewing and distributing color images. These devices include color printers, digital cameras, scanners and monitors from other manufacturers.

Technical Features

iBug turns the iMac into a credible color graphics The ability to display graphic images in colors.  workstation. The iBug hardware is a fast, accurate and inexpensive light sensor, which measures the light output from the iMac display's red, green and blue phosphors. The iBug software then uses the measurement information to adjust the integrated display's amplifiers bias and gain characteristics and correcting the DAC See D/A converter and discretionary access control.

DAC - Digital to Analog Converter
 (digital to analog converter (electronics) Digital to Analog Converter - (DAC) A device which takes a digital value and outputs a voltage which is proportional to the input value.

Typical uses include digital generation of audio signals or conversion of a bitmap image to a signal to drive a CRT.
) lookup table. This provides increased dynamic range, accuracy and significantly reduces the problem of color quantization error. Other calibration systems simply adjust the DAC lookup table. The software then writes a ColorSync profile, which communicates the display's characteristics to any application that supports ColorSync technology. The iBug calibrates the iMac display to a fixed standard color space which makes an RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity).  image on the iMac appear identical on every iMac.

Price and Availability

The iBug display calibrator for iMac will be available in mid-February through all authorized Radius resellers. It also can be ordered online from miro's web site (www.mirodisplays.com) at a suggested retail price of $119. The iBug and other products from miro are on display in Booth 3651 in the Moscone Convention Center, North Hall.

miro Displays, Inc. of Mountain View, Calif., is a leading provider of color and display technology. With its award-winning Radius products and high end color matching business, the company designs and markets some of the most advanced display and color technologies available to consumers and professionals in publishing, graphics and business. The iBug technology is a product of miro's Color Match Group, which produces the award-winning PressView(TM) display systems.

EDITOR'S NOTE: Non-capitalization of "miro" is correct.

Radius is a registered trademark of miro Displays, Inc. iBug and PressView are trademarks of miro Displays, Inc. MacOS is a registered trademark of Apple Computer, Inc. Bondi Blue & Ice and ColorSync are trademarks of Apple Computer, Inc.Windows is a registered trademark of Microsoft. Internet Explorer is a trademark of Microsoft. Navigator is a trademark of Netscape Systems.

miro Displays, Inc. 1981 Landings Drive Mountain View, CA 94043 (650) 988-7270 www.mirodisplays.com
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 1999
Words:758
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