Low Cost Airline News - Asia / Pacific.

Oct 29, 2007

Virgin Blue

Virgin Blue added another element to its New World Carrier strategy with the introduction of a premium economy product. It will install three rows of 2-2 seats set at 34-35-in. pitch into its 50-strong fleet of Boeing 737-800s and Embraer regional jets. CEO Brett Godfrey said Blue "has evolved into a highly desirable business travel option" over the past two years thanks to the introduction of its Velocity loyalty program, lounges, flexible fares "and other business-friendly initiatives." The seats are convertible back to a standard 3x3 configuration as required. Oct 25, 2007

Virgin Blue

Virgin Blue premium economy passengers will receive 24 Live2air entertainment channels, priority check-in, an increased checked baggage allowance of 32 kg. and access to lounge facilities at Adelaide, Brisbane, Canberra, Melbourne and Sydney. Installation will begin this year, with the entire fleet fitted out in time for the official launch the new seats in 2008. The airline's move to tap the corporate market resulted in its posting a 92.9% surge in profit to A$216 million ($192.5 million) for the fiscal year ended June 30. Oct 25, 2007

ZZ

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