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Losing the news: as newspapers die a slow death, can cable, radio, and the Web really provide serious, independent news?


Newspapers are a dying industry. The big boys on Wall Street have already decided it. Newspaper ad revenues have stopped growing. The subscriber base, for most papers, is declining, and, what's worse, it is aging. Most young people don't read newspapers, and they never will.

It's just a matter of time until we have to find something else to spread on the floor when we're touching up a paint job. And who cares anyway? We live in a media universe with three 24-hour cable news channels, infinite talk radio, and a bazillion blogs. To many people, the idea of actually reading the work of a trained professional is quaint, boring, and vaguely insulting.

That's the conventional wisdom. And it's all true, except for the part about the "new media" environment offering adequate newspaper equivalents. No one would deny that newspapers are entering the final chapter of their history. The disagreement is about how long that chapter will be, and what comes next.

Newspaper readership has stopped growing, but newspapers are still very profitable businesses. In March, the Knight Ridder
For the unrelated television series, see Knight Rider.


Knight Ridder (IPA: /ˈrɪdɚ/) was an American media company, specializing in newspaper and Internet publishing.
 chain of 32 newspapers was sold by its parent company because it wasn't making enough money. But the chain, which includes The Philadelphia Inquirer Philadelphia Inquirer

Morning newspaper, long one of the most influential dailies in the eastern U.S. Founded in 1847 as the Pennsylvania Inquirer, it took its present name c. 1860. It was a strong supporter of the Union in the American Civil War.
, the San Jose Mercury News The San Jose Mercury News is the major daily newspaper in San Jose, California and Silicon Valley. The paper is owned by MediaNews Group. Its headquarters and printing plant are located in North San Jose next to the Nimitz Freeway (Interstate 880). , The Miami Herald, and the Akron Beacon Journal The Akron Beacon Journal is a morning newspaper in Akron, Ohio, and published by Black Press Ltd.. It is the sole daily newspaper in Akron and is distributed throughout Northeast Ohio. The paper places a strong emphasis on local news and business. , is still returning an annual profit of 19 to 20 percent.

Investors motivated solely by the bottom line want to dump newspapers while they still hold some resale value. Under these circumstances, the new owners will continue the process of retaining the papers' profitable elements (consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals,  and suburban spin-offs, for instance) while stripping those more costly ones that don't pay a return--such as salaries for professional reporters and expenses for controversial investigative projects.

Still, it will be years, and even decades, before newspapers lose their economic viability. If they can find owners that want to keep them afloat, they will continue to turn modest profits. In the Knight Ridder ease, the reporters" union, the Newspaper Guild, has teamed up with a labor-friendly investment firm to try and buy the chain's biggest and best papers. This could be a promising model for the medium term, if the Guild and its partners can make it work.

For the long term, the question is how to replace the function that big-city dailies have performed in American democracy. Newspapers are still the only institutions that independently monitor the operation of government and (to a lesser extent) corporations. No other institution actually pays professionals to (at least sometimes) fact-check the claims of politicians and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  hacks. No other institution has the resources and public access to uncover an injustice or an abuse of power and force those revelations onto the public agenda.

Nationally televised news programs still get their daily agenda from The New York Times, The New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 Washington Post, and a few other papers. Local television news still starts with the metro section of the city daily. Talk radio and Web sites pick up the story somewhere further downstream. When newspapers shrivel and slowly die, much of the informational lifeblood will ooze out Verb 1. ooze out - release (a liquid) in drops or small quantities; "exude sweat through the pores"
exudate, exude, transude, ooze

distil, distill - give off (a liquid); "The doctor distilled a few drops of disinfectant onto the wound"
 of the democratic process.

It's not hard to imagine what the future of journalism in American should look like. The answers are obvious. We (even we humble monthlies) will eventually drop the costly and ecologically unsound unsound

said of an animal, usually a horse, which has been examined for soundness and found to be unsatisfactory.
 practice of paper and ink publication (and fossil fuel fossil fuel: see energy, sources of; fuel.
fossil fuel

Any of a class of materials of biologic origin occurring within the Earth's crust that can be used as a source of energy. Fossil fuels include coal, petroleum, and natural gas.
 distribution). Journalism will be practiced in the multimedia--print, audio, and video--environment of the World Wide Web. But the question is, will it still be practiced in a relatively serious and independent fashion? There the outcome is entirely in doubt.

Of course, if newspapers had not started putting free content on the Web in 1994, they wouldn't be facing this problem. They would simply be making the transition to an online subscriber base, and advertisers would follow. But now the papers are in the untenable position of asking people to pay for something (news on the Web) that they've been getting for free.

If the free market is allowed to work its blind will upon the newspaper business in the next decade, that great mistake of 1994 will be the last one that independent journalists ever got to make.

Danny Duncan Collum, a Sojourners contributing editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw. , teaches writing at Kentucky State University Kentucky State University (KSU, or less commonly, KYSU, to differentiate from Kansas State University) is a four-year institution of higher learning, located in Frankfort, Kentucky, the Commonwealth's capital.  in Frankfort, Kentucky. He is the author of Black and Catholic in the Jim Crow South (Paulist Press).
COPYRIGHT 2006 Sojourners
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Collum, Danny Duncan
Publication:Sojourners
Geographic Code:1USA
Date:Jul 1, 2006
Words:730
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