Los Angeles Industry Insiders Confirmed to Debate Impact of Blogs, Podcasts and New Media on Business of Media and Entertainment.

UCLA Panel Moderated by Eric Schwartzman Scheduled for Wednesday, Feb. 21 at 8pm

iPressroom:

WHAT:       Noted Los Angeles-based media business authorities will
            convene to discuss the impact of blogs, podcasts, emerging
            personal publishing and social media platforms on the
            business of mainstream media and entertainment. Discussion
            topics will include the future of the daily newspaper
            industry, the rise of user generated media, competitive
            issues between news syndicates and citizen journalists,
            coping with online copyright infringement, profitability
            of online news media, how to monetize online video, the
            future of blogging, the benefits of podcasting, challenges
            of blog comment moderation, fake grassroots or
            "astroturfing" initiatives, the onslaught of mainstream
            media blogs and the relationship between web presence and
            reputation.

PANELISTS:  Rob Barrett, GM, www.LATimes.com
            Claude Brodessor, KCRW-FM (NPR) "The Business" and
            www.TMZ.com blogger
            Larry Gerbarndt, GM, Nielsen Analytics
            Kevin Roderick, www.LAObserved.com
            Eric Schwartzman, Executive Producer,
            "On the Record...Online" podcast

WHERE:      UCLA Main Campus -- 147 Dodd Hall
            Map: http://www.ucla.edu/map/map_south.html
            The lecture hall seats 200, half of which are taken by
            students enrolled in Schwartzman's New Media Boot Camp. As
            a courtesy, approximately 100 additional seats available
            on a first come, first serve basis. Park in Lot 2 for $8.

WHEN:       Wednesday, Feb. 21, 2007
            7pm - Lecture: Integrating New Media into Corporate
            Outreach Initiatives
            8pm - New Media Expert Panel

NOTE:       This panel is held as part of the final course session of
            Eric Schwartzman's New Media Boot Camp. Schwartzman is
            chairman and founder of iPressroom, which helps
            organizations extend the reach of their PR and marketing
            campaigns online using the latest new media tools and
            services integrated into one, powerful online dashboard.
            Please arrive either before 7pm, or at 8pm sharp, so as
            not to disturb the course lecture. Dodd Hall is
            approximately a 7-minute walk from Lot 2. For those who
            are unable to attend, an audio transcript may be made
            available by sending an email request with the words "New
            Media PR Panel" in the subject line to eschwartzman-bc at
            ipressroom dot com.