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Los Angeles' hunger for literature.


Los Angeles' hunger for literature was evident last week at the Getty Center Getty Center, art museum complex in Brentwood, Calif. operated by the J. Paul Getty Trust. It consists of six buildings on 124 acres (50 hectares) located on a spectacular promontory overlooking Los Angeles. .

The "Food Fiction" program celebrates the short story by pairing local actors with famous authors. The first program, "Much Ado about Dinner," teamed actors John Lithgow John Arthur Lithgow (IPA: [ˈʤɔn ˈlɪθɡaʊ]) (born October 19, 1945) is an American actor perhaps best-known for his starring role as Dick Solomon in the NBC sitcom 3rd Rock from the Sun. , Rene Auberjonois, Fionnula Flanagan and Samantha Eggar with readings of Alice McDermott, Roald Dahl, Anton Chekhov and V.S. Pritchett.

To reach its targeted audience, the Getty eschewed advertising in the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
. Instead it stuck with a glossy mailer sent to all New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times subscribers in Los Angeles County.

So, do Center execs feel that the New York Times readers have higher literary brows than readers of the L.A. Times? Not really. It was more a question of seating room.

"Frankly, it's much more cost effective," said John Giurini, the Getty's assistant director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications.  and special projects. "We can't accommodate millions."

Staff reporter Kate Berry can be reached at (323) 549-5225, ext. 228, or at kberry@labusinessjournal.com
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Title Annotation:advertising in the New York Times
Comment:Los Angeles' hunger for literature.(advertising in the New York Times)
Author:Berry, Kate
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U2NY
Date:May 22, 2006
Words:162
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