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Loral CyberStar's IP Multicast Network Streams Procter & Gamble's Innovation 2000 Technology Fair to 10,000 Employees Worldwide.


Business Editors/High-Tech Writers

ROCKVILLE, Md.--(BUSINESS WIRE)--June 23, 2000

Satellite-Based Broadcast Brought E-Learning Event

to 19 Sites Around the World

Loral CyberStar announced today that its advanced uplink facilities and broadband satellite network were successfully used last week to distribute 30 hours of live coverage of Procter & Gamble's (P&G) Innovation 2000 technology fair at the Cincinnati Convention Center directly to more than 10,000 employee desktops around the world.

The three-day e-learning event, which was held June 13-15, was seen live by P&G employees in North America, South America and Europe, and on a delayed digital feed in Asia.

During P&G's Innovation 2000, employees around the globe were able to "virtually" visit the booths of more than 115 P&G presenters and vendors, hear keynote speeches, and see presentations and demonstrations on how to use the latest technologies to do their jobs more efficiently, effectively and productively. This multi-functional "Technology Trade Show" focused on innovations in products, packaging and services, and it enabled connections across P&G's business areas and vast scientific and technical base, as well as with outside suppliers, research institutions and other technology providers.

According to a March 20 report on trends in corporate training by W.R. Hambrecht & Co., "Corporate e-learning is one of the fastest growing and, we believe, most promising markets in the education industry." The report notes that "the online training market is expected to nearly double in size every year, reaching approximately $11.5 billion by 2003."

P&G produced the video content, encoding the content into an internet protocol (IP) encapsulated format and sending the IP stream over dedicated T1 circuits from Cincinnati to the CyberStar uplink facility in Carteret, N.J. The IP stream was then broadcast to a network of 19 sites worldwide. CyberStar antennas, receivers and unique software located at these sites permitted end users to view the program using industry-standard Microsoft Media Player software directly on the desktop or in dedicated meeting rooms throughout the world.

The content of the desktop broadcast included speeches and demonstrations, and on-site camera crews visited each booth at the show to interview vendors and employees about the different products services and technologies on display and how they are used in the workplace.

According to Roy Collins, CyberStar's vice president and general manager for North America, "Through the innovative use of CyberStar's satellite IP multicast network, P&G is at the leading edge of corporate communications. CyberStar was very pleased to be able to help make this event possible."

About CyberStar

Loral CyberStar, which has its headquarters in Rockville, Md., and offices around the world, provides national and international broadband services connecting people and networks using its own global, satellite-based IP multicast network. This service allows ISP's and multinational companies to quickly access or transfer information regardless of geographic location, time differences or "last mile" barriers.

CyberStar is a leading provider of Internet and multimedia services, business television and private managed networks to businesses and Internet Service Providers throughout the world. Applications include virtual multicast networks, Narrowcast TV, Business Television and interactive distance learning, data networking, high-speed file transfer, streaming video and audio to the desktop and managed data networks.

CyberStar delivers service to over 10 million people in 120 countries. For more information, visit CyberStar's Web site at http://www.cyberstar.com.

About Loral Space & Communications

Loral Space & Communications is a high technology company that concentrates primarily on satellite manufacturing and satellite-based services. Services offered include transponder leasing and virtual network value-added services, domestic and international corporate data networks, global wireless telephony, Internet services, and broadband data services including business television, distance learning and video to the desktop. For more information, visit Loral's Web site at http://www.loral.com.

About Procter & Gamble

Procter & Gamble markets approximately 300 brands to nearly five billion consumers in over 140 countries. This includes Tide, Ariel, Crest, Pantene Pro-V, Always, Whisper, Pringles, Pampers, Oil of Olay, Vicks and Didronel Di·dro·nel (d-drn.

Based in Cincinnati, P&G has on the ground operations in over 70 countries and employs more than 110,000 employees worldwide.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 23, 2000
Words:681
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