Loomis Group and WebEx Strike Gold with DMA ECHO Award.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Loomis Group, an independent, integrated marketing agency, has won the prestigious Gold ECHO Award from the Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ). After evaluating 1,077 entries submitted by agencies worldwide, the DMA ECHO committee selected a demand generation piece Loomis Group developed for WebEx, the leading provider of on-demand Web meeting applications, as this year's winner. Loomis Group also qualified as a finalist for the Diamond Echo, the highest award given by the DMA. As one of only 52 U.S. agencies recognized for excellence at this year's ceremony, Loomis Group prevailed in the Business to Business Multimedia/Dimensional Direct Mail category with a campaign that used a pizza box pizza box - [Sun] The largish thin box housing the electronics in (especially Sun) desktop workstations, so named because of its size and shape and the dimpled pattern that looks like air holes. to deliver WebEx's key messages to an audience of several thousand corporate trainers and curriculum developers. The result was an unprecedented 11% response rate and an ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for WebEx of 21:1. "The direct marketing campaign that Loomis Group developed for WebEx broke through the clutter and delivered results that exceeded our expectations," said Dave Whetstone whetstone, natural or manufactured stone used as an abrasive solid to sharpen tools. It is used dry, with water, or with oil. Such a stone of the finer grade used with oil is usually called an oilstone. , vice president of marketing at WebEx Communications. "More specifically, the exceptional results are due to Loomis Group's ability to combine compelling creative with an offer and call to action that were most appropriate for our target audience." In addition to the pizza box, trainers received a "menu" for WebEx's training services, a "pizza" driving them to WebEx's free Web seminar, and a napkin urging them to sign up for a seminar if they wanted to keep their training fresh. Together, these pieces communicated an offer of a free pizza lunch for the recipients and their teams. "This award is a direct reflection of our ability to bring strategy and creative together in a way that truly influences what our clients' customers are doing, buying or thinking," said Jeff Loomis Jeff Loomis (born in Appleton, Wisconsin, September 14 1971) is the lead guitarist for the Seattle progressive metal band, Nevermore. He has listed guitarists such as Yngwie Malmsteen, Tony MacAlpine, Jason Becker and Marty Friedman as his influences. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Loomis Group. "That has always been our goal for clients, and it is extremely gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to have our peers at the DMA acknowledge our success in exceeding those goals for WebEx." Considered the "Oscars" of the direct marketing world, the 75th Annual International ECHO Awards is the only comprehensive, international direct marketing award program that recognizes excellence in strategy, creativity and results. The ECHO Awards ceremony was held in conjunction with the DMA's 87th Annual Conference and Exhibition in New Orleans on Sunday, October 17, 2004. During the DMA conference, Loomis Group's Wendy Shay shay n. Informal A chaise. [Back-formation from chaise (taken as pl. )] Noun 1. , vice president of account services, delivered a speech entitled "How to Strike Gold" to an estimated 200 conference attendees. Shay's speech presented an in-depth look at Loomis Group's winning 2004 ECHO campaign. About WebEx Communications WebEx Communications, Inc. is the world's leading provider of on-demand web meeting applications. WebEx applications improve collaboration and increase productivity in sales, support, training, marketing, engineering and product design. WebEx delivers its suite of web meeting applications over the global WebEx MediaTone Network, a network specifically designed for secure web collaboration. WebEx Communications is based in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit http://www.webex.com for more information. About Loomis Group Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , advertising, design and interactive channels. Headquartered in San Francisco, Loomis Group maintains offices in Austin, Boston, Paris and Tokyo, and has affiliates in Hong Kong, Seoul and Taipei. Additional information is available at 415-882-9494 or www.loomisgroup.com. |
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