LookSmart to Syndicate Radio Programming to Online and Offline Partners; Brings New Audio Opportunity to LookSmart Advertisers.SAN FRANCISCO--(BUSINESS WIRE)--Aug. 24, 1999-- LookSmart Radio -- The Talk of the Internet(TM) (www.looksmartradio.com), one of the Internet's first talk radio programs and a component of LookSmart (Nasdaq:LOOK), is now available for free syndication See syndication format. to ISPs and Web sites looking to enhance their site and user loyalty with content designed to keep users on their sites longer. LookSmart's innovative distribution model enables partner sites to link for free to the entire show or to individual segments. Distribution partners place the "click.hear.(TM)" button on their sites. A click launches the LookSmart Radio Show. Users listen while they browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. . "LookSmart Radio continues to be a natural extension of the quality of editorial content we are dedicated to providing our users," announced Val Landi, senior vice president of LookSmart's marketing and media services. "LookSmart Radio provides the one key element missing from today's highly visual Web experience -- the human voice." "LookSmart Radio" Landi added, "is also being offered to our 600,000 BeSeen Web site affiliates and our network of 220 ISPs. It adds an interesting audio advertising-revenue component to our business model." Celebrity guests, musicians, authors, and stock market watchers discuss the day's online and worldwide issues with veteran radio hosts Los Angeles Times syndicated The Los Angeles Times Syndicate and the Los Angeles Times Syndicate International are newspaper syndicates which sold more than 140 features in more than 100 countries around the world. columnist columnist, the writer of an essay appearing regularly in a newspaper or periodical, usually under a constant heading. Although originally humorous, the column in many cases has supplanted the editorial for authoritative opinions on world problems. Larry Magid Larry Magid (born 1947), also known as Lawrence J. Magid, is an American journalist, technology columnist and commentator. He was born in Brooklyn, New York and raised in Los Angeles. He received his BA from Univ. , Kathy Llamas, and Stephan Cox. Recent guests include: -0-
-- Authors John Gray (Men Are From Mars, Women Are From Venus) and
Sherrie Schneider (The Rules)
-- Orlando Miracle WNBA Head Coach Carolyn Peck
-- Esther Dyson, Internet guru and best-selling author
-- Raging Bull `Cyberstock' editor, Matt Ragas
-- Terminator 2 producer Larry Kasanoff
-- Kara Swisher, Wall Street Journal reporter and author of AOL.com
-- Lou Dobbs, founder of space.com
-0- The lively interactive forum includes Web sites reviewed by LookSmart editors, horoscopes by Astrologer to the Stars Lee Holloway, Internet stock Internet stock The equity security of a company engaged primarily in a business associated with the Internet. Also called dot-com. reports, and LookSmart Radio Backstage, bringing a behind-the-scenes look at the world of music. The show broadcasts live weekdays at 2 p.m. EST P.M. also p.m. or p.m. abbr. post meridiem Usage Note: By definition, 12 a.m. . Visitors can browse and hear previous shows anytime at the site's Listening Library. The audio is supplied via Broadcast.com and can be heard using RealNetwork's Real Player and Microsoft Media Player. About LookSmart LookSmart (Nasdaq:LOOK), ranked the 11th most visited Web property by Media Metrix, is a leading Web directory and search tool that creates and maintains one of the largest editorially reviewed directories of content on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. . Through its partnership with Cox Interactive Media, LookSmart also offers one of the largest collections of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and can be contacted at (415) 597-4850. |
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