LookSmart Launches Local Directories; Category-Based Web Navigation Service Incorporates 65 City and Regional Databases to its www.looksmart.com Site.SAN FRANCISCO--(BUSINESS WIRE)--Dec. 8, 1998--LookSmart(TM) Limited, the Internet's leading directory of Web sites, today introduced the addition of localized search capabilities in 65 U.S. markets, making LookSmart the most comprehensive provider of quality local Web sites.The localized searches are mini-directories that enable users to tab back and forth between local and global content on the site. This tabbing design was developed after intensive research into how consumers would like to access local content. Local searches include links that offer information such as up-to-the-minute weather reports, news, movies, family activities, as well as thousands of links to local businesses, services and community groups. In addition, LookSmart has partnered with VolunteerMatch, allowing users to explore volunteering opportunities in their local areas. The localized directories will also enable advertisers to pinpoint their target audience by geographic location. "The addition of local directories adds depth, personalization and user convenience to the site," said Evan Thornley Evan Thornley (born 1965), Australian businessman and politician, was elected to the Victorian Legislative Council for the Australian Labor Party at the 2006 Victorian state election. , co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LookSmart. "Now our users have access to three levels of search results: sites from the city of their choice, sites from all of LookSmart and sites from AltaVista Results -- comprehensive searches at the click of just one button. From an advertising perspective, these local directories will allow advertisers to target their audience much more specifically than before." LookSmart editors partnered with Cox Interactive Media (CIMedia) editors from local CIMedia city sites who are familiar with the 65 markets to ensure the quality of 200,000 site listings that were added. The LookSmart local directories will also be incorporated into CIMedia's local city guides. About LookSmart LookSmart Limited, a privately held Internet publishing company providing category-based navigation services on the World Wide Web, hosts the world's largest editorially reviewed database of Web content with 800,000 site listings in 24,000 categories. LookSmart's unique cascading menu A menu system that displays submenus off to the side when selected. In Windows, the Programs submenu in the Start menu is cascaded to the right side when selected.  interface provides users with fast, intuitive access to a wealth of highly relevant online content, and provides advertisers with targeted media opportunities within a higher quality editorial environment. Current LookSmart partners include Digital's AltaVista, @Home, Compuserve, Netscape, HotBot and more than 100 ISPs. LookSmart's "syndicated distribution" strategy, enables partners to co-brand with LookSmart's product or seamlessly blend its content into an existing interface based on its flexible technology architecture. The company is headquartered at 487 Bryant St., San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA, 94107. LookSmart is the premier provider of navigation services for Netscape in Australia and the UK. LookSmart can be reached at 415/597-4850 or http://www.looksmart.com. About Cox Interactive Media CIMedia is the nation's largest provider of local content sites on the Internet. The volume of CIMedia pages read by consumers exceeds the page view performance of any other local site network. To date, this network includes 26 city and specialty sites (www.cimedia.com). CIMedia is a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc., and is headquartered in Atlanta. A leading media company, Cox Enterprises includes Cox Newspapers, Inc. (newspapers, direct mail marketing, book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. ), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly-traded Cox Radio Cox Radio NYSE: CXR is a publicly traded company that holds a number of radio stations. Private company Cox Broadcasting, Inc., a subsidiary of Cox Enterprises owns all of the company's super-voting Class B common stock, and thus controls the company. , Inc.) and publicly traded Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. , Inc. (cable distribution, programming, broadband communications) in addition to Cox Interactive Media. The company also is the world's largest operator of automobile auctions through Manheim Auctions Manheim Automotive Services is the largest and highest volume wholesale automobile auction company in the world. As a subsidiary of Cox Enterprises, Inc., Manheim provides services including financing, title work, transportation, recovery, auto body repair, dealership management , providing financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , government auctions, online services and price guides. |
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