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Long-distance writing on the wall.


In the annals of graffiti artistry, Sean Percival's feat has to stand out: The local tech blooger managed to graffiti a wall 7,500 miles away.

OK, so Percival--who, along with his wife, Laurie, runs the tech and Web gossip blog LaLaWag.com--didn't do the deed himself. Still, he commissioned a graffiti tag on the concrete barrier that divides Israel from the Palestinian territories.

[ILLUSTRATION OMITTED]

Percival, who is also director of content at Tsavo Media in Santa Monica, did it by using a service called "The Longest Letter," which offers to scrawl your message on the wall in spray paint for about $21.

Two weeks ago--about a month after putting in the original request--Percival received an e mail with digital photos confirming that his message, "Peace, love, and gossip from LaLaWag.com," had been sprayed onto the wall.

Why that message? "I think peace, love and gossip are three things everyone could use more of in their lives," Percival said.

And, he added, "Maybe it will help drive some traffic to the blog."

Staff reporters Charles Proctor, Joel Russell and Howard Fine contributed to this column. Page 3 is compiled by editor Charles Crumpley. He can be reached at crumpley.@labusinessjournal.com.

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Title Annotation:PAGE 3; LaLaWag.com
Author:Crumpley, Charles
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:Jun 22, 2009
Words:203
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