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Long-Time European Game Industry Executive to Spearhead Launch of Phantom Gaming Service Overseas.


SARASOTA, Fla. -- Greg Koler Hired to Implement Communications, Channel, Investment Strategies in Europe

Infinium Labs (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:IFLB IFLB Islamic Front for the Liberation of Bahrain ) has hired seasoned European game industry executive Greg Koler as a full-time consultant to lay the foundation for the European launch of the company's flagship Phantom Gaming Service(TM) -- the first end-to-end, on-demand, subscription-based online gaming See gaming.  service. Koler will be responsible for recommending and directing market entrance strategies in various areas, including communications, channel relationships and investments.

"We've had tremendous interest in our Phantom Gaming Service from European gamers, so we're doing everything we can to bring it to them as fast as possible," Kevin Bachus, president, Infinium Labs, said. "We believe Greg's input, based on his track record launching interactive entertainment and video game products internationally, will be a critical component to our success in this market."

Koler, 47, comes to Infinium Labs with more than 15 years of international experience in sales and marketing in the interactive entertainment space. Most recently he has been working as a gaming content acquisition consultant for G- cluster, U.K. and Finland, a games service and system provider to broadband network operators and a major subsidiary of SoftBank Broadmedia Japan. He also has been serving in a similar capacity for television broadcast and satellite set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  manufacturer FTA FTA
abbr.
Future Teachers of America
 Communication Technologies, Luxembourg, as well as for mobile provider Vox Mobile Communications, Luxembourg.

Previously, Koler spent four years as general manager at Infomedia S.A., Luxembourg, a subsidiary of Gemstar TV Guide International, where he was responsible for five business units in Europe. Prior to that, he was strategic sales director for TDK TDK Türk Dil Kurumu (Turkish Language Council)
TDK The Dark Knights (gaming clan)
TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd.
 Recording Media Europe, Luxembourg, a global publisher of entertainment software for consoles and PCs. Koler also has worked for 7th Level Inc. and Sony Computer Entertainment Corp.

Koler earned a bachelor's degree in business administration from the University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal .

About the Phantom Gaming Service

The Phantom Gaming Service, the first end-to-end, on-demand game distribution service, is slated to go live on Thursday, Nov. 18, 2004. Designed for the whole family, from the avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia  gamer to the casual player, the Phantom Gaming Service will offer subscribers a library of titles, from the top new games to old standards people want to play again and again -- and make them available any time, day or night, from the comfort of their home.

About Infinium Labs

Infinium Labs, Inc. was founded by a management team with extensive experience in interactive media, entertainment, broadband services See broadband and broadband service provider.  and technology. The company is set to launch a cutting edge online gaming service in the fourth quarter of 2004. The Phantom Gaming Service will be delivered online over any broadband network and offer a broad library of games designed to appeal to the avid gamer as well as the casual player. For more information, please visit www.phantom.net.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

Certain statements included in this press release may constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. Actual results could differ materially from such statements expressed or implied herein as a result of a variety of factors including, but not limited to: the development of the Infinium Labs technology, the successful marketing and distribution of the Phantom Gaming System, acceptance by the market of Infinium Labs, products and technology, competition and timing of projects and trends in the gaming industry, as well as other factors expressed from time to time in filings Infinium Labs will make with the Securities and Exchange Commission (the "SEC"). As a result, this press release should be read in conjunction with periodic filings Infinium Labs makes with the SEC. The forward-looking statements contained herein are made only as of the date of this press release, and Infinium Labs undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 23, 2004
Words:623
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