Long John Silver's Encourages 24 Hours of Piracy on Sept. 19: International `Talk Like a Pirate Day' Enables Millions to Eat, Look and Sound Like a Pirate for a Day.

News Editors/Feature Editors/Restaurant Writers

LOUISVILLE, Ky.--(BUSINESS WIRE)--Sept. 18, 2003

Long John Silver's:

-- Consumers Can Get Ultimate Pirate Booty at Long John Silver's

Restaurants on Friday: Free Pirate Hats and $1.00 off Treasure

Chest Family Meal

-- World's Largest Seafood Restaurant Company Celebrates

Legendary Treasure Island Pirate and Company Icon: Long John

Silver

Long John Silver's today announced that on Friday, Sept. 19, it will officially celebrate International Talk Like A Pirate Day at its restaurants. Long John Silver's was founded in 1969 and is named after the famous pirate and cook that sailed upon the Hispaniola in the popular book, Treasure Island.

Pirate Long John Silver was known for his spirit of adventure and search for treasure. On Sept. 19, Long John Silver's restaurants will be sharing their own bounty of treasure by offering consumers a great discount on their popular Treasure Chest Family Meal and free pirate hats for all.

"What better place for families to celebrate the day than at the world's most popular seafood restaurant named after one of the most famous pirates of all time," said Mike Baker, chief marketing officer, Long John Silver's. "We think consumers will go overboard for our discounted Treasure Chest Family Meal and free pirate hats," said Baker. "Who knows, Talk Like a Pirate Day could one day be as big as Halloween," Baker added.

Talk Like A Pirate Day began in 1995 when creators Mark Summers and John Baur were playing racquetball in Albany, Ore., as one reached for a tough shot and exclaimed "Aaaaarrrr!" Spontaneously, the two began speaking in pirate jargon, complete with accents, and the idea was born. They repeat this tradition every year and their light-hearted fun has caught on with the media.

"The response has been amazing," Summers said. "People have been writing to us literally from all over the world." Baur added, "We almost couldn't believe it when Long John Silver's decided to join in."

Here's an easy way to incorporate pirate talk in everyday language:

    INSTEAD OF SAYING:                    USE:

    Hello                                 Ahoy!
    Friend                                Matey
    Dear Friend                           Me Hearty
    Yes                                   Aye Aye
    Money                                 Doubloons
    Leaving                               Shovin' Off or Weigh Anchor

To celebrate the fun, Long John Silver's has dropped the price of the Boatload of Seafood Treasure Chest Family Meal by $1.00 making it only $14.99 for Friday, Sept. 19. The Treasure Chest Family Meal includes 8 batter-dipped fish, 10 batter-dipped shrimp, 28 crunchy shrimp, 12 hushpuppies and a choice of two sides (fries, cole slaw or corn). Prices and participation may vary.

Consumers can visit www.ljsilvers.com for more information.

Long John Silver's, Inc. based in Louisville, Kentucky, is the world's most popular quick-service seafood chain specializing in a variety of seafood items including batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson's classic Treasure Island, Long John Silver's, Inc. was founded in 1969 in response to growing consumer demand for quick-service seafood. Today, there are more than 1,250 Long John Silver's, Inc. restaurants worldwide serving nearly four million customers each week. Long John Silver's, Inc. is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company in terms of system units with approximately 33,000 restaurants in more than 100 countries and territories. (NYSE:YUM)