LonelyPlanet.com Introduces Graphical Advertising on its Website; Leading Travel Company Represented Exclusively by Travel Ad Network.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- LonelyPlanet.com, website of the world's leading independent global travel information provider and publisher, Lonely Planet, announced today that paid advertising in the form of banner and skyscraper ads An advertisement on a Web site that is vertically oriented on the page and larger than the typical horizontal banner. See banner ad. will be introduced on the site February 1. Travel Ad Network (TAN), a privately-held firm specializing in exclusive online ad representation of travel publishers, will exclusively represent LonelyPlanet.com in the Americas. "We believe that selective relationships with advertisers will provide valuable information to our users," said Cameron Holland, Vice President eCommerce at Lonely Planet. "The opportunity to advertise on LonelyPlanet.com presents advertisers a unique opportunity to communicate with travelers who are intrepid, curious-minded and socially aware and who are actively engaged in researching and planning their next journey. We feel that ours is a unique opportunity and we look forward to working with Travel Ad Network to make it a success." A Tongue-in-Cheek Debut LonelyPlanet.com will prepare visitors to its site for the upcoming advertising with a rotation of witty wit·ty adj. wit·ti·er, wit·ti·est 1. Possessing or demonstrating wit in speech or writing; very clever and humorous. 2. house ads with taglines along the lines of: "Relax, this won't hurt a bit," and "No Pain No Gain." Starting January 23, 2006, the house ads can be viewed at http://www.lonelyplanet.com/worldguide/destinations/north-america/usa. The ironic, self-aware tone of the ads is in keeping with the Lonely Planet brand which is synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as curiosity, independence, adventure, and of course, travel. Since the company does not accept advertising in its books, this will be the first opportunity for advertisers to associate with the brand and interact with Lonely Planet's much coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. online audience. "We're tremendously excited to be working with Lonely Planet, one of the truly distinctive, trusted names in the travel space and in media throughout," said Cree Lawson, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TAN. "As veterans of many years of web media, we've sort of been there, done that when it comes to gimmicks and what's 'new.' That's how we know that, both in traditional media and online, trusted brands and their loyal audiences are what really matter." About Lonely Planet Lonely Planet is the world's leading independent global travel information provider and publisher headquartered in Melbourne, Australia, with regional offices in the US and UK. Founded in 1973 by husband and wife team Tony and Maureen Wheeler, the company publishes over 600 titles in English and sells more than 6.5 million books a year in 118 countries. Each year, more than 200 authors from over 20 countries research the world over and provide expert information about everything from mapping and visa regulations, to hotel prices and the hottest new bar. Established in 1994, Lonely Planet's award-winning website, www.LonelyPlanet.com has a loyal following, resulting in over three million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. each month. Visitors to the site can purchase Lonely Planet products, exchange travel advice and opinions, research over 400 international destinations and get updates on worldwide news events and travel issues. The Thorn Tree Thorn tree may refer to:
About Travel Ad Network Led by industry veterans, Travel Ad Network (TAN) provides exclusive sales representation for more than 40 travel-related publishers worldwide. TAN designs marketing products that create a direct path to the high-demographic visitors these quality travel booking and planning sites draw, providing the reach and scale of a network as well as the precision targeting and assured delivery of a single-site campaign. Travel Ad Network is headquartered in Tribeca, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with an office in Sacramento, California “Sacramento” redirects here. For other uses, see Sacramento (disambiguation). Sacramento is the capital of the State of California and the county seat of Sacramento County. . For more info, please visit: www.traveladnetwork.com. |
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