London-based insurer Brit insurance holdings PLC'S.LONDON-BASED INSURER BRIT BRIT - Basic Reserve Intelligence Training BRIT - Botanical Research Institute of Texas BRIT - British INSURANCE HOLDINGS PLO PLO - Palestine Liberation Organization PLO - Pacific Launch Operation PLO - Parts Left Over (automotive repair industry) PLO - Pay Liaison Officer PLO - Permanent Latrine Officer :-) PLO - Permanent Latrine Orderly :-) PLO - Phase-Locked Oscillator PLO - Pillow PLO - Platform Low PLO - Please Leave On/Open PLO - Pluronic Lecithin Organogel PLO - Port Lincoln, South Australia, Australia - Port Lincoln (Airport Code)'S search for the much-coveted ABC1 male--British sociological shorthand for middle and upper middle classes--ended on a famous cricket ground. There, the company scored a sponsorship for that quintessentially English activity that combines the languid batting and pursuit of a ball with breaks for afternoon tea. Sponsoring cricket, which costs Brit about 500,000 [pounds sterling] (about $883,000) a year, also comes much more cheaply than supporting soccer or rugby. Brit is now entering its third year of a three-year contract, which has an option for two more years, to sponsor the Oval Cricket Ground in London, as well as the shirts of the Surrey County Cricket Club. The club uses the Oval--now the Brit Oval--as its home ground. |
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