Logitech Sets a New Mouse Record as No. 200,000,000 Rolls Off the Line.FREMONT, Calif.--(BUSINESS WIRE)--Dec. 14, 1998-- World's Leading Mouse Maker Reaches a New Manufacturing Milestone Just 1.5 Years After Shipping its 100 Millionth Mouse Logitech (Nasdaq:LOGIY)(Switzerland:LOGZ), international market leader in human interface devices designed to provide a natural, intuitive link between people and computers, and widely recognized as the world's largest manufacturer of computer mice, announces the shipment of its 200 millionth mouse. This marks the latest milestone for the company known for innovative mouse technology and award-winning industrial design. 30th Birthday of the Mouse On December 9th, Logitech and other high tech industry leaders joined in sponsoring "Engelbart's Unfinished Revolution," a one-day symposium held at Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. to celebrate the 30th anniversary of the computer mouse's public debut and honor the visionary work of Douglas C. Englebart, inventor of the mouse and numerous other aspects of today's graphical user interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to . "It's a rather unique set of circumstances that has enabled us to celebrate both a great milestone for Logitech and the contributions of the person whose invention made our company possible," said Guerrino De Luca Guerrino De Luca is the president and CEO of Logitech, and has been since February 1998. Originally from Italy, he holds a degree in Engineering from the University of Rome, and now resides in San Francisco with his wife Daniela, and two daughters, Ottavia and Chiara. , Logitech's president and chief executive officer. "Today, we continue to investigate new industrial design forms and technologies that make the mouse and its derivatives even more intuitive, comfortable, and effective in connecting the analog world where we live with the digital world of information. To this end, we offer a broad range of mice, trackballs and other human interface devices designed to serve individual preferences in a variety of computing environments." The Early Years It was in the OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and arena that Logitech gained the skills necessary to become a world-class manufacturer and laid the groundwork for subsequent expansion into the retail market in 1985. Early on, Logitech understood the importance of timely responsiveness to customer design needs, stringent quality control, effective logistics and distribution systems and the ability to quickly adapt to changing demands. After its initial market entry as a supplier for Apple, Logitech grew its customer base to include companies such as Hewlett-Packard, DEC, Convergent Technologies (company) Convergent Technologies - A company formed by a small group of people who left Intel Corporation in 1979. Convergent Technologies' first product was the IWS (Integrated Workstation) based on the Intel 8086, which ran Convergent Technologies Operating System - their first , AT&T and others. Today, the company produces approximately six mice per second at its manufacturing facilities in Asia, supplying pointing devices An input device used to move the pointer (cursor) on screen. The major pointing device is the mouse for the desktop computer and the touchpad for the laptop, although many road warriors bring along a mouse. for the world's top 20 system manufacturers and marketing a variety of mice, trackballs and additional human interface devices in more than 15,000 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → located in more than 100 countries worldwide. Continuing Evolution As people continue to discover new ways to use their PCs, Logitech continues to provide innovative interface devices which address these evolving user needs. For example, as the Internet assumes a greater role in the lives of most PC users, four different Logitech mice provide both multiple buttons for command shortcuts See Win Shortcuts. and a scrolling wheel that enables these users to navigate easily through long Web pages and other documents. Recently, Logitech added the benefits of cordless radio technology to the scrolling mouse, with the award-winning Cordless Wheel Mouse. Looking ahead, Logitech believes that control devices used in 3D applications, currently found in the computer-aided design computer-aided design (CAD) or computer-aided design and drafting (CADD), form of automation that helps designers prepare drawings, specifications, parts lists, and other design-related elements using special graphics- and calculations-intensive environment, will migrate to the consumer market as more and more users acquire systems powerful enough to handle the manipulation of objects in space. "Think of the possibility of shopping on the Web and being able to turn an object around and look at it from all sides before purchasing it," said De Luca. "Today, this capability is available in a high-end control device called the Magellan(tm). In a few years, we should see this same power in the hands of the average computer user." Earlier this year, Logitech introduced several game controllers that feature "force feedback" technology for realistic play. The company is currently working with Immersion Corporation Immersion Corporation of San Jose, California, is a developer of haptic technology. The company was founded in 1993.[1] Immersion's technology is employed in automotive, entertainment, medical training, mobility, personal computing, and three-dimensional to develop additional force feedback products for consumer markets, such as mice that allow users to "feel" their onscreen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. actions. "We believe that mice using FEELit(tm) technology will revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way people interact with their computers," said Wolfgang Hausen, senior vice president and general manager of Logitech's Control Devices Division, "by allowing them to truly 'touch' the digital world. This technology holds great promise in a number of areas, including entertainment, graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. , education, and even in mainstream computing applications." About Logitech Founded in 1981, Logitech designs, manufactures and markets human interface devices that connect people and computers in an intuitive and natural way. Retail and OEM product offerings include pointing devices such as mice and trackballs, control devices for entertainment and professional use, keyboards, multimedia speakers and digital video cameras. Logitech is headquartered in Fremont, and maintains regional headquarters in Romanel, Switzerland, and Hsinchu, Taiwan, R.O.C. In addition, the company has manufacturing facilities in Asia and offices in major cities in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia Pacific. Logitech International is a Swiss public company traded on the Nasdaq (LOGIY) and on the Swiss Stock Exchange under the symbols LOGN and LOGZ. For more detailed financial information, visit Logitech's Web Site at www.logitech.com. Note to Editors: All trademarks are the property of their respective owners. A white paper containing a more complete history of the computer mouse is available from Logitech. Call 415/772-8445 to order. |
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