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Logistics requires teamwork, solid leadership.


THE BUSINESS OF SUPPLYING AND sustaining a military force in combat often is overlooked and underappreciated. Currently, it is a $130 billion a year enterprise that employs 1.1 million people and has a network of more than 100,000 suppliers.

The good news for U.S. forces now deployed in combat is that the Defense Department has achieved measurable improvements in its ability to provide equipment and supplies in a timely manner. But as can be expected in an enterprise this large and complex, the challenges are many.

The effectiveness of the defense logistics enterprise not only is essential when it comes to supporting troops in the field but also during domestic emergencies. As we saw in the post-hurricane Katrina debacle almost two years ago, having material resources to help victims is not enough, if there is no cohesive planning from the top.

The notion that successful logistics efforts require seamless teamwork and thoughtful leadership was very much a dominant topic of discussion at the 23rd annual National Logistics Symposium, which NDIA NDIA National Defense Industrial Association
NDIA New Doha International Airport (Qatar) 
 hosted last month in Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. , Fla.

Ralph Shrader, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Booz Allen Hamilton Booz Allen Hamilton, Inc., referred to as Booz Allen is one of the oldest strategy consulting firms in the world.[1] The firm formerly had two consulting divisions: WCB (Worldwide Commercial Business, also known as “The Commercial Side”) and WTB , put it best when he characterized the environment we live in as a "liquid world" that requires solid leadership. To adapt to the uncertainty of this liquid world, the defense logistics enterprise must have leaders in government and industry who have a clear understanding of how to make coherent plans, and how to encourage the teamwork that will be needed to execute the mission. It is also important to understand the strengths of technology. In the logistics business, technology alone is only a small part of the equation, Shrader noted. Computer systems do a great job storing and retrieving data, but only the human mind can dream and design strategies for success.

Echoing this thinking, Army Lt. Gen. Robert Dail, director of the Defense Logistics Agency Noun 1. Defense Logistics Agency - a logistics combat support agency in the Department of Defense; provides worldwide support for military missions
Defense Department, Department of Defense, DoD, United States Department of Defense, Defense - the federal department
, made a case that the post-Katrina failures only reinforce the importance of having a solid plan of attack. Inadequate planning was a major factor in the Defense Department's difficulties in delivering assistance. Planning shortfalls also were blamed for problems in the early phases of the Iraq war Iraq War: see under Persian Gulf Wars.
Iraq War
 or Second Persian Gulf War

Brief conflict in 2003 between Iraq and a combined force of troops largely from the U.S. and Great Britain; and a subsequent U.S.
, when logistics and supply distribution operations had a tough time keeping up with the agile combat force. One lesson learned from these experiences, Dail said, is that "an ounce of command-and-control is worth a pound of labor."

DLA DLA

dog leukocyte antigen.
, along with U.S. Transportation Command and the military services, has been at the forefront of revamping logistics efforts in Iraq to better support our forces. The bottom line to the reforms that have been pursued, Dail said, is satisfying customers on the front lines. His point is that measuring output at the wholesale level does not necessarily tell you what's in the soldier's bag.

An overarching o·ver·arch·ing  
adj.
1. Forming an arch overhead or above: overarching branches.

2. Extending over or throughout: "I am not sure whether the missing ingredient . . .
 message from Dail and other senior leaders in the logistics community is that there has to be a better relationship and partnership between government and industry. More transparency and trust are critical to making this work. One example is the growing requirement for data sharing The ability to share the same data resource with multiple applications or users. It implies that the data are stored in one or more servers in the network and that there is some software locking mechanism that prevents the same set of data from being changed by two people at the same time.  and visibility across the supply chain. The Defense Department needs industry's help and expertise to integrate data and make it available to key players in the logistics enterprise. Although industry representatives consistently have expressed their desire to contribute to this effort, they also have voiced concerns about the major investments they must make in new technology, without any assurances that they will be able to recoup that investment from future contracts. Many of these issues--including metrics and risk assessments--are being ironed out as part of the Defense Department's push toward "performance based logistics Performance Based Logistics is a strategy for system support. Instead of goods and services a supplier is payed for a guaranteed level of performance and system capability. The supplier often has to guaranty the performance at lesser costs but has more control over all logistics elements. ."

Army Lt. Gen. C.V. Christianson, director of logistics for the Joint Chiefs of Staff, said industry support is needed to map out the joint logistics The art and science of planning and carrying out, by a joint force commander and staff, logistic operations to support the protection, movement, maneuver, firepower, and sustainmentof operating forces of two or more Military Departments of the same nation. See also logistics.  enterprise processes, and to find more effective ways to share resources and reduce costs.

As we move forward toward a more integrated and cohesive joint logistics enterprise, it is vital that we continue to emphasize the importance of teamwork and leadership--both in the military support arena and in disaster response efforts. Our military forces increasingly are becoming leaner and faster, and logistics must be up to speed. We need to collaborate better and ensure there is more transparency between government customers and suppliers of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax.  in the private sector.

The dialogue witnessed at the logistics symposium was an encouraging step in the right direction, but we must keep the exchange going as we adapt to the rapidly changing environment.

Please email your comments to LFarrell@ndia.org
COPYRIGHT 2007 National Defense Industrial Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:PRESIDENT'S PERSPECTIVE
Author:Farrell, Lawrence P., Jr.
Publication:National Defense
Date:May 1, 2007
Words:760
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