LogicBay's Learning Content Management System Ranks High On Industry Report.

Business Editors & Technology Writers

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 27, 2001

LogicBuilder3.0(TM) listed as one of top systems

in brandon-hall.com report

LogicBay, a leading developer of custom learning content, today announced that LogicBuilder 3.0, the company's industry-leading Learning Content Management System (LCMS), earned strong scores in a recent report by e-learning research firm brandon-hall.com. The report, which was co-authored by e-learning analysts Bryan Chapman and Brandon Hall, Ph.D., ranks LogicBay's LogicBuilder 3.0 program on more "short list picks" than any other system.

"We're very pleased to see that the industry is recognizing the power and versatility of our LogicBuilder product," said Paul Tobin, executive vice president, LogicBay. "For many companies wanting to invest in custom learning programs, Learning Content Management Systems like LogicBuilder 3.0 are fast becoming a required tool."

In the LCMS report, Hall and Chapman review products from 27 different e-learning vendors. No other e-learning product scores as highly as LogicBuilder 3.0, which is ranked on five of the report's "short list picks," including: Best Overall LCMS; Best Rapid Content Authoring Capability; Most Flexible Extensive Content Authoring; Best Version Control; and Most Robust Use of XML.

"The true power of LogicBuilder 3.0 lies in its ability to deliver adaptive, personalized learning down to the individual student," said Tobin. "Because it allows learners to focus only on the information that is relevant to their needs, retention and motivation increases, and overall training time is reduced."

LCMS's are growing in popularity because they combine knowledge management capabilities and powerful authoring tools with several features usually found in Learning Management Systems (LMS). With LogicBuilder 3.0, organizations can easily convert existing Instructor Led Training (ILT), self-study and other digital content into XML-based objects, which are stored for reuse and dynamically delivered to each user. LogicBuilder 3.0 also allows content authors to use familiar tools like Microsoft Word and PowerPoint to create new content in a reusable learning object (RLO) architecture, dramatically reducing the cost of creating and updating content.

LogicBuilder's powerful tools and use of an XML-based RLO model enable easy reuse of learning objects, pages and individual media objects. Content management capabilities include standards-based meta-tagging, version control, searching, usability reports and more.

About LogicBay

LogicBay Corp., a leading enterprise e-learning solutions company, designs and implements Online Universities, develops award-winning custom courseware and offers clients a hosted environment for worry-free content management and delivery. Using LogicBuilder 3.0, an industry-leading suite of tools and services, the company helps customers quickly and efficiently convert existing legacy assets to the Web and create dynamically delivered custom courseware. LogicBay employs a standards-based Reusable Learning Object architecture and a rapid-application development process to accelerate development, ensure content quality and provide ease-of-integration.

LogicBay's Learning Service Provider offering lets clients access and manage their content through a hosted environment, incorporating world-class learning management systems such as Docent(TM), Saba(TM) and WisdomLink(TM). LogicBay's strategic consulting service helps clients develop smart enterprise learning strategies and their e-Venture(TM) promotion service helps create "learners for life."

The success of LogicBay's approach is evidenced by the adoption of its e-learning solutions within leading organizations such as Avaya Communication, the U.S. Army, Freightliner, Deere & Company, General Motors, 3M, American Express, Ford, Lucent Technologies, GE Fanuc and more than 40 other Fortune 1000 clients. LogicBay is headquartered in Minneapolis and has offices throughout the United States. For more information, please visit www.logicbay.com or call 1-877-854-3413.

A copy of the report "From the Learning Content Management Systems: Comparative Analysis of Systems Used to Construct, Organize and Reuse Learning Objects" can be obtained at www.brandon-hall.com