Local multimedia campaign.CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Stephanie Gable AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke MESSAGE: Prevent yield loss due to scab scab (skab) 1. the crust of a superficial sore. 2. to become covered with a crust or scab. scab (sk b)n. (Fusarium Head Blight). FOLICUR allows a grower to better manage and effectively market his wheat crop. AUDIENCE: Wheat growers residing in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley area, who farm more than 500 acres of wheat. MERIT: Emerald BioAgriculture Corporation / Broadhead + Co. Inc. NATIONAL FINALISTS: Farm Credit Services of America / The Meyocks Group AMVAC Chemical Corporation / Blasdel Cleaver Schwalbe Wisconsin Public Service / The Hiebing Group Syngenta Crop Protection / Martin|Williams AgriGold/E.W. McDaniels Marketing Communications Inc. Valent U.S.A. Corporation / archer>malmo Latham Seed Company / The Meyocks Group |
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