Local multimedia campaign.

CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Stephanie Gable

AGENCY: AdFarm, Kansas City, Mo.--Colin Clarke

MESSAGE: Prevent yield loss due to scab scab (skab)

1. the crust of a superficial sore.

2. to become covered with a crust or scab.

scab (sk

(Fusarium Head Blight). FOLICUR allows a grower to better manage and effectively market his wheat crop.

AUDIENCE: Wheat growers residing in North Dakota, Minnesota and South Dakota, primarily in the Red River Valley area, who farm more than 500 acres of wheat.

MERIT: Emerald BioAgriculture Corporation / Broadhead + Co. Inc.

NATIONAL FINALISTS: Farm Credit Services of America / The Meyocks Group AMVAC Chemical Corporation / Blasdel Cleaver Schwalbe Wisconsin Public Service / The Hiebing Group Syngenta Crop Protection / Martin|Williams AgriGold/E.W. McDaniels Marketing Communications Inc. Valent U.S.A. Corporation / archer>malmo Latham Seed Company / The Meyocks Group

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Title Annotation:	marketing
Publication:	Agri Marketing
Article Type:	Brief Article
Geographic Code:	1U5NC
Date:	Apr 1, 2004
Words:	120
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