Local Professionals Honored With PRSA Spotlight Awards.

PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 21, 1999--

The Portland Metro Chapter of the Public Relations Society of America (PRSA) announced today the winners of its annual Spotlight Awards competition recognizing excellence in public relations and communications among practitioners statewide.

Twenty-two public relations professionals were honored with Spotlights, or top awards, and 21 practitioners received Awards of Excellence, or merit awards. Twelve local students studying public relations also were recognized with awards.

Top Spotlight award winners were Conkling Fiskum & McCormick and New Venture Communications with three Spotlights each, followed by KVO Public Relations, Cole & Weber and the Oregon Historical Society garnering two awards each. The top Award of Excellence winner was Conkling Fiskum & McCormick with six awards.

And recognized for outstanding leadership and achievement in public relations was Pat McCormick, principal with Conkling, Fiskum & McCormick, recipient of the 1999 William Marsh Award.

The winners were recognized at a dinner last evening attended by more than 100 public relations professionals and students and guest speaker Sam Waltz, APR Fellow, President and CEO of PRSA National.

"We are pleased with the diversity of our winners, who represent many of the area's top agencies, corporations, non-profits and independent practitioners," stated Timm Locke, president-elect of the PRSA's Portland Metro Chapter and Spotlight committee chair. "And, through our student awards, we are excited to recognize some of Portland's future leaders in the public relations industry."

SPOTLIGHT WINNERS

Category

Web Site:

-- Vicky Hastings & Joseph Martorano, Cole & Weber: Visio Press

Information Site

Community Relations:

-- Olga Haley, Power Public Relations: Restoring Paragon's Virtue

-- J. Christie Holmgren, ODOT Region 1 Community Affairs, Joel

McCarrol, ODOT Region 1 Traffic, Ron Scheele, ODOT Region 1

Public Affairs, and Mary Beth Bulger, RHAS Advertising & Public

Relations: High-Occupancy Vehicle Lane Public Awareness Campaign

Corporate Relations:

-- Carrie Schroeder Reese, APR, Willamette Industries, Inc.: 1998

Hood to Coast Promotion

Employee Relations:

-- Nathaniel J. Clevenger III, KVO Public Relations: Standard

Insurance IPO Event

Integrated Marketing Communications:

-- Paulette Peynet, APR, Peynet Public Relations: Rockaway

Beach -- Where Hospitality Matches Nature

Non-Profit Public Relations

-- Chris Bright, APR, & Peggy Eberle, New Venture Communications:

Launching to Oregon Emerging Business Initiative

-- David Waters, Oregon Historical Society: AT&T Treasures of Oregon

Traveling Museum

Product Introduction:

-- Jennifer McLean, New Venture Communications: NVC's Launch of Web

Criteria's Site Profile Reports

Promotional Publicity:

-- Laura K. Lee Dellinger, Metropolitan Group: RIDE WESTSIDE: The

Grand Opening of Westside MAX

-- Erika Simms, KVO Public Relations: Tillamook and the Pope "Buzz"

Campaign

-- David Waters, Oregon Historical Society: Oregon's Traveling

Treasures

Public Affairs:

-- Pat McCormick, Conkling Fiskum & McCormick: Saving Private

Forestry in Oregon

-- Gail Dundas, APR, and Intel Oregon Public Affairs Team, Intel

Corporation: Earning property tax incentives by communicating

Intel's positive impact on the community

-- Dan Keeney, Conkling Fiskum & McCormick: Restructuring Oregon's

Electricity Market

Special Events

-- Vicky Hastings and Joseph Martorano, Cole & Weber: Visio 2000

Webcast

Direct Mail:

-- Paulette Peynet and Stephanie Brown, Peynet Public Relations: The

Beat Goes On (1999 Spotlight Awards Call for Entries)

-- Dan Steinberg, PeaceHealth -- Sacred Heart Medical Center:

Special Delivery

Editorial and Opinion:

-- Dan Keeney, Conkling Fiskum & McCormick: Healthy Forests

Alliance: Saving Private Forestry in Oregon

News or Feature Story/External:

-- Chris Bright, APR, New Venture Communications: Asian Flu Can Be a

Shot in the Arm for Some Firms

Speech Writing:

-- Tom Unger, ABC, APR, Wells Fargo and Co.: Enduring Values in the

Face of Changing Technology

Issues Management:

-- Darcie Meihoff, APR, Leopold Ketel & Partners: A Whale of an

Issue

AWARD OF EXCELLENCE WINNERS

Category

Film or Video:

-- Dan Keeney, Conkling Fiskum & McCormick for Healthy Forests

Alliance: Saving Private Forestry In Oregon

Video News Release:

-- Brian Bowler, The Mandala Agency: Oregon Beaches Open for

Business

Web Site:

-- Marketing Department, McKenzie-Willamette Hospital: mckweb.com

Community Relations:

-- Kathy Conrad, Oregon Department of Transportation, Region 1:

Interstate Bridge Painting Project Public Awareness Campaign

-- Kregg Arntson, Portland General Electric: PGE Al King Campaign

Crisis Communications:

-- Melinda Merrill, Rockey Bowler Public Relations: BOC Gases

-- Patrick Stupek, Portland General Electric: PGE Y2K Campaign

Integrated Marketing:

-- Darcie Meihoff, Leopold Ketel & Partners: In Perfect Harmony

Non-Profit Public Relations:

-- Dan Keeney, Allison McCormick, Gary Conkling and Dave Fiskum,

Conkling Fiskum & McCormick: Making Oregon Small Business a Big

Priority

-- Scott Simms, Conkling Fiskum & McCormick: Oregon's Youth Gambling

Problem

-- Doug Babb, Conkling Fiskum & McCormick and Oregon Graduate

Institute of Science and Technology: Spreading the word about OGI

Pro Bono:

-- Scott Simms, Conkling Fiskum & McCormick, and Keith Shipman,

KCPQ-TV Seattle: Washington State University's Tribute to Edward

R. Murrow

-- Madeline Turnock, Rockey Bowler Public Relations: Simon Benson

House

Product Introduction:

-- Eileen Drake,KVO Public Relations, LeAnne Frank, KVO Public

Relations, and Russ Castronovo, Sun Microsystems, Inc.: Sun

Microsystems, Inc. MAJC Architecture Launch

Promotional Publicity:

-- Ted Morgan and Ken Koopman, Koopman Ostbo Inc.: 1999 Baking Team

USA & The Coupe du Monde de la Boulangerie

Public Affairs:

-- Scott Simms, Conkling Fiskum & McCormick: Oregon Independent

Colleges Association: Investing In Students

-- Jeff Muir, Knoll and Company Advertising & Public Relations:

Washtenaw County Proposal One Campaign

Annual Report:

-- Craig Ostbo and Rebecca Reinke, Koopman Ostbo Inc.: Loaves &

Fishes Annual Report

News or Feature Story/External:

-- Mason Cole, New Venture Communications: Wanted Virtual IT --

Sm@rt Reseller (News or Feature Story-External)

-- Tina Satter, Knoll and Company Advertising & Public Relations:

Wescos as Fashion

-- Nicole Andergard, New Venture Communications: New Venture

Communications & Envoy i-Con VARBusiness Placement

STUDENT WINNERS

Several students attending Portland State University and Marylhurst University also were recognized for the excellence in public relations.

--Spotlight Award Winners--

Category

Public Relations Plan:

-- Debra Feammelli, Marylhurst University: Oregon Nurses Foundation

Campaign

-- Sherryll Johnson Hoar, Marylhurst University: DHS Adolescent

Pregnancy Prevention Campaign

Product Information:

-- Micheline Doan, Marylhurst University: Ready-made Clothes with a

Custom Fit Campaign

Reputation Management

-- Mary Daggett, Portland State University: Phi Sigma Sigma Sorority

Campaign

Crisis Communications:

-- Lee Heublein, Portland State University: Plastico Recycling

Campaign

--Award of Excellence Winners--

Category

Reputation Management:

-- Amy McCormmach, Portland State University: The Roxy Campaign

-- Lee Heublein, Portland State University: Saturn Campaign

-- Sara Berovic and Melissa Taylor: Portland State University: Alpha

Chi Omega Sorority Campaign

-- Candace Marie, Portland State University: Certified Financial

Planners Campaign

Product Introduction:

-- Tamara Hufford-Wong, Marylhurst University: Cards with Class

Campaign

Public Relations Plan:

-- Julia Monteith, Marylhurst University: Welches School District

-- Jackie Miner, Marylhurst College: Tree House Toys Campaign

Video Production:

-- Michele Flynn, Portland State University: PSU Student Recruitment