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Local Families Could Win a Lot of Dough; Mrs Baird's Giveaway Offers Thousands of Prizes to Loyal Consumers.


FORT WORTH, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities.  -- Mrs Baird's, Texas' leading baking company, is buying a family's groceries for a year. Over 3,000 other prizes will be awarded including 42 daily prizes of $1,000 worth of groceries. Mrs Baird's Bakeries announces the "Great Grocery Giveaway" as a way of thanking customers for their loyal support over the years.

"Our products have been a staple of the family dinner table for almost 100 years," said Joan Camerlingo cam·er·len·go   also cam·er·lin·go
n. pl. cam·er·len·gos
The cardinal who manages the pope's secular affairs.



[Italian camerlengo; akin to Old French chamberlenc; see
, Mrs Baird's brand manager. "This promotion is a way of thanking the people that support us. Food costs are a major concern for families today, just as they were for Ninnie Baird back when she was supporting her family of nine."

The average family of four spends approximately $800 a month, or 14 percent of their annual income, on food. As budgets are stretched with rising gas and energy costs, 30 percent of consumers say they are trying to cut expenses by eating more at home.

Mrs Baird's Great Grocery Giveaway runs through April 16th. Consumers enter by using a special promotional code printed on product packaging to register at the company's web site www.mrsbairds.com. Random prize drawings are held daily throughout the promotion.

In addition to the first prize of a grocery gift card valued at $12,000, other prizes include more than 3,000 gift certificates valued at $1,000, $50 and $25. All entrants receive a coupon good for Mrs Baird's products.

Products included in the program are Extra Thin White, Large White, Whole Grain White, Honey Wheat, Split Top Wheat, 100% Whole Wheat, Harvest Selects Honey 7 Grain, Harvest Selects 100% Whole Grain, Glazed glaze  
n.
1. A thin smooth shiny coating.

2. A thin glassy coating of ice.

3.
a. A coating of colored, opaque, or transparent material applied to ceramics before firing.

b.
 Devil's Food Donut Dots, Glazed Donut Dots, Powdered Sugar Donut Dots, Rich Frosted Classic Donuts donuts - (Obsolete) A collective noun for any set of memory bits. This usage is extremely archaic and may no longer be live jargon; it dates from the days of ferrite core memories in which each bit was implemented by a doughnut-shaped magnetic flip-flop. , Original Cake Classic Donuts and Powdered Sugar Classic Donuts.

Mrs Baird's Bread is a subsidiary of Bimbo Bakeries USA (BBU BBU Battery Backup Unit
BBU Battery Back-Up
Bbu Borrelia Burgdorferi
BBU Boston Bluegrass Union
BBU Bimbo Bakeries USA (Fort Worth, Texas)
BBU Beefmaster Breeders United (TX, USA) 
.) BBU operates 13 bakeries and is headquartered in Fort Worth. It is the U.S. Division of Mexico's Grupo Bimbo Grupo Bimbo is a giant Mexican food corporation with brands in Latin America, Europe, China and the United States. History
Grupo Bimbo was established in Mexico in 1945, today it is one of the most important baking companies in brand and trademark positioning, sales, and
, one of the world's largest baking companies with over 81,000 associates and operations in 15 countries throughout the Americas and Europe. Its stock has been trading on the Mexican Stock Exchange Mexican Stock Exchange

The only stock exchange in Mexico. The Indice de Precios y Cotizaciones, or IPC index, consists of the 35 most representative stocks chosen every two months.
 since 1980 under the ticker BIMBOA.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 28, 2006
Words:367
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