LizardTech and Interactive Ideas Sign Joint Distribution Agreement to Advance Digital Imaging Solutions Throughout the U.K.

Business Editors & Technology Writers

SEATTLE & LONDON--(BUSINESS WIRE)--Oct. 7, 2003

Interactive Ideas and LizardTech Software will Jointly Offer

Genuine Fractals(R), the fastest and easiest way to create

resolution-independent images from any file size

LizardTech(R) Inc., a worldwide leader in developing digital imaging software and viewing tools -- today announced it has signed a Distribution Agreement with Interactive Ideas, in which the London-based company will distribute Genuine Fractals(R) software to retail outlets throughout the United Kingdom.

Genuine Fractals, a powerful plug-in for Adobe(R) Photoshop(R), has long been the preferred choice of photographers, graphic artists, and digital imaging professionals who require advanced image scaling and easier file management. By teaming up with Interactive Ideas, LizardTech is making its groundbreaking plug-in widely available to U.K. retail consumers.

According to Interactive Ideas, Genuine Fractals was chosen because of the software's ease of use and breadth of capabilities. "We are very impressed at the high-quality of Genuine Fractals imaging," said Michael Trup, Managing Director. "Our guiding business philosophy is to direct customers to the appropriate technology for their needs. We have found this software to be a stellar performer, capable of saving not just hours, but days of work, depending on the project. It has a rich set of features that can be implemented by users of all abilities. We are very pleased to be exclusive distributors within the U.K."

Using Genuine Fractals file encoding, Photoshop users find it easy to create exceptionally high-quality images, without the bother and expense of working from a high-resolution file. After colour correcting or retouching is done, users can simply choose 'File/Save As' to encode the image in Genuine Fractals format, a resolution-independent format. They can then print the results on a desktop or wide format printer with no degradation of image quality. The results look as sharp as the original, and can be stored at a fraction of their original size.

Available for both Windows and Mac platforms, Genuine Fractals supports Photoshop RGB, CMYK, Grayscale, Indexed Color, Duotone, and Multichannel colour modes.

Carlos Domingo, president and CEO of LizardTech Inc., said the company selected Interactive Ideas due to its customer-centric business model, and deep experience across a continuum of consumer, business, and educational markets. "We are a customer-oriented, not merely a technology-oriented company," said Domingo. "Interactive Ideas is one of Britain's largest computer software distributors, but the key decision factor for us is their record for long-term customer relationships and after-sale support. We are happy to form a distribution alliance with a company of their caliber.

"With the combination of LizardTech's expertise in digital imaging, and Interactive Ideas' expertise in bringing technologies to market, we are extending our commitment to delivering groundbreaking software for individuals and small businesses, as well as workhorse solutions for enterprise-level organizations."

For more information about LizardTech and Genuine Fractals software, visit www.lizardtech.com.

About LizardTech Inc., a Celartem Company

LizardTech creates software solutions and tools that make high-quality digital content easier to capture, store, share and use. LizardTech was founded in 1992 to build valuable business solutions from technologies created by the world's leading research organizations including Los Alamos National Laboratory (LANL) and AT&T Labs. LizardTech's software is installed on millions of desktops and integrated into a wide variety of platforms and applications. LizardTech has offices in Seattle, London and Tokyo. In August, 2003, LizardTech was acquired by Celartem US, a wholly owned subsidiary of Celartem Technology Inc.

About Interactive Ideas

Interactive Ideas are a leading distributor of computer and console software and peripherals. Formed in 1994, Interactive Ideas now supply 1,200 retailers, e-tailers and value-added resellers, covering over 3,000 stores with over 5,000 different products. Recent developments have included the unveiling of an on-line trading facility, the launch of a business products division and the acquisition of an additional 10,000 sq.ft warehouse and office facility.