Lively Wireless Firm Swings Key Deals.IF there's been good news recently about the wireless sector in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , it generally has emanated from San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Except when it comes to Jamdat, the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. wireless entertainment company. In late July, Jamdat inked an agreement to provide applications and distribution technology to LivePlanet Inc., the Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. startup founded by movie producers Chris Moore and Sean Bailey and actors Ben Affleck and Matt Damon. LivePlanet will need some compelling technology to fulfill its stated promise to "break down barriers between traditional media, new media and the physical world." Jamdat will play a role in providing the wireless component to LivePlanet's reality-based show "The Runner," which is scheduled to air on network television later this year. Earlier this month, Verizon Wireless said it was throwing Jamdat's multi-player "Gladiator gladiator (Latin; swordsman) Professional combatant in ancient Rome who engaged in fights to the death as sport. Gladiators originally performed at Etruscan funerals, the intent being to give the dead man armed attendants in the next world. " game on its games deck. That licensing deal is significant for Jamdat, given that Verizon Wireless is the largest wireless service provider on the playing field. Founded in March by a few former Activision Inc. executives, Jamdat already has a hit with Gladiator, easily one of the most popular wireless games. Chief Executive Mitch Lasky says more than 800,000 unique users have tried the game, and they've racked up more than 10 million minutes of airtime since the game went online last October. That's enough airtime to attract some solid partners. Besides Verizon, Jamdat has existing alliances with Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , AT&T Wireless and Quest Communications. Other backers include Qualcomm, Intel and Sun Microsystems. |
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