Livedoor Acquires Innovation Interactive; Acquisition Increases Japanese Conglomerate Leadership in Search and Performance Marketing.TOKYO -- Livedoor Co., Ltd. (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension : 4753) (http://www.livedoor.com) today announced that it has acquired Innovation Interactive, a US-based performance marketing firm. Innovation Interactive's assets include full suite of Search Engine Marketing solutions from 360i, customized Search Management software platform from SearchIgnite, Direct Marketing Solutions, Contextual Marketing Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically. Solutions, as well as a large portfolio of Direct Navigation domains. With 125 employees in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Atlanta and San Francisco, Innovation Interactive has emerged as a leader in helping marketers acquire customers online. Clients range from large SEM customers like Office Depot and Forbes to thousands of small business customers utilizing Innovation Interactive's self-service online marketing tools. Its SearchIgnite search management software helps sophisticated marketers and advertising agencies like Digitas manage their own search engine marketing campaigns. Innovation Interactive's management team, headed by industry veteran Will Margiloff, will continue to run the company, delivering on its strategy to serve as an effective bridge between marketers and consumers. "Innovation's domain knowledge, roster of large and small customers, and their technology across all spectrums of online media, make them the most suitable partner for us to establish and expand our US presence," said Noriaki Okubo, Executive Vice President of Livedoor. "Innovation and Livedoor share a vision to be leaders in technology and media services, and we're very excited to work with their stellar management team to execute on their strategy of providing a suite of performance marketing solutions to advertisers." "Innovation Interactive shares Livedoor's commitment to the Internet and performance marketing. We have been successful growing our business profitably to date, and joining Livedoor gives us an even greater opportunity to scale through organic growth, new product development and acquisitions," said Will Margiloff, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Innovation Interactive. "Together, Livedoor and Innovation Interactive will have substantially more assets and capital, thereby increasing our value to advertisers and partners. Perseus Group acted as the financial advisor to Innovation Interactive. About Livedoor Co., Ltd. Livedoor is one of the largest web portals in the world, as well as the leader in web blogs and web blog search in Japan. Livedoor provides its users with state-of-the-art financial services via its web portal, which include, stock trading, currency exchange, commodities trading as well as Internet prepaid card and Internet payment service See Web payment service. . Livedoor is one of the largest ISPs in Japan and recently began providing free wireless Internet to its users in the city of Tokyo. Livedoor is one of the major publishers and distributors of software in Japan. Livedoor is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. in the Tokyo Stock Exchange Tokyo Stock Exchange Main stock market of Japan, located in Tokyo. It opened in 1878 to provide a market for the trading of government bonds newly issued to former samurai. (TSX: 4753), with a current market cap of over USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. $4 billion. For more information, visit http://www.livedoorinc.com. About Innovation Interactive Headquartered in NYC NYC abbr. New York City NYC New York City with offices in Atlanta and San Francisco, Innovation Interactive LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control helps marketers achieve measurable results with their online campaigns utilizing a suite of full-service solutions. Innovation Interactive's assets include full Search Engine Marketing solutions, Direct Marketing Solutions, Contextual Marketing, Search Bid Management technology as well as a large portfolio of Direct Navigation domains. |
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