LiveWave Adds Cable and TV Veterans to Management Team.

Business Editors

BOSTON--(BUSINESS WIRE)--May 23, 2000

LiveWave, Inc., a live interactive video-programming network featuring viewer-controlled cameras for broadcast television and broadband Internet audiences, announced today that Cynthia Swensen, formerly of Rainbow Programming's Metro Channels, has been named Senior Vice President of Business Development and Jamie Edgar, a Director and Producer from Kunhardt Productions, has been named Vice President of Programming. In addition to the Swensen and Edgar hirings, Katherine Johnson, former marketing executive for Turner Broadcasting and Time Warner, has joined the company as Director of Marketing.

"We are delighted, and very fortunate to have these dynamic individuals join the LiveWave team at such an exciting time. They bring programming and production excellence as well as expertise in the cable and television arena to our convergence strategy," said Peter Mottur, CEO of LiveWave, Inc. "Their collective experiences in the broadcast and cable industry will be of significant value to LiveWave as we solidify our position as the leading live video programming Network," added Mottur.

Ms. Swensen joins LiveWave with over 15 years of experience in business development in television, new media and finance. As Senior Vice President of Business Development, Swensen's responsibilities will include developing strategic partnerships with broadcasters, cable networks, broadband providers and portals. Prior to joining the company, Ms. Swensen served as Director of Business Development and Sales for Rainbow Programming's Metro Channels where her development deals involved cable television, web content, broadband applications, wireless applications and content for digital set-top boxes. Previously, she worked as Director of National Accounts for The Walt Disney Company's Disney/ABC Cable Networks. From 1988-1995, Ms. Swensen structured, underwrote, closed and syndicated over $10 billion of transactions on Wall Street as a Director in both Syndications and Debt Capital Markets for Barclays De Zoete Wedd, Barclays Bank. She currently serves as a Director of the Women in Cable and Telecommunications Board in New York, has a Masters in Interactive Telecommunications from New York University and a B.A. from Colgate University.

Mr. Edgar joins LiveWave as Vice President of Programming, and will focus on developing special-interest programming geared to LiveWave's specific channels including music, sports, animals and people, as well as building and developing new channels for the LiveWave Network. Mr. Edgar has spent eighteen years in the broadcasting industry, starting as an Associate Producer for ABC News for 20/20 and ABC News Specials. Most recently, Mr. Edgar was a Producer/Director for Kunhardt Productions where he was responsible for directing and producing award-winning programs that aired on ABC, CBS, HBO, Discovery, AMC, Lifetime, The Learning Channel and PBS.

His credits include The American President (PBS), Justice Files (Discovery Network), Radio City Music Hall: Behind the Curtain (AMC), Violence: An American Tradition (HBO) and JFK: In His Own Words (HBO). Mr. Edgar's programs have received and been nominated for both the Emmy and Ace Awards. Mr. Edgar has a degree in Film and Television from Denison University.

Ms. Johnson joins LiveWave as Director of Marketing, where her responsibilities will include building and developing the LiveWave brand, including PR, advertising and partner relations. Prior to joining the company, Ms. Johnson worked for Turner Broadcasting and Time Warner in their Marketing Solutions Group, a strategic and integrated marketing team. While there she helped launch the CNN Sports Illustrated Network and the CNN Financial Network. In addition, she analyzed consumer, brand and market trends for the media giant. Katherine is a graduate of Duke University and Harvard Business School.

About LiveWave, Inc.

LiveWave(SM) is the leading developer of live interactive video programming for broadcast television and broadband Internet audiences. Through its theme based Network of full-motion cameras, LiveWave delivers a variety of live "un-edited" content to both web and broadcast platforms, featuring a diverse collection of high action sites in the following categories: People, Music, Sports, Animals, and Scenic. Unlike traditional media, LiveWave completely engages the users, offering the opportunity to participate by either controlling the cameras from their computers or performing in front of them. The company has offices in Boston, MA, New York, NY and Newport, RI. The company is privately held and funded by Zero Stage Capital and Barn Ventures LLC.