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LivePerson Wins 2001 Appian Laurel Award; LivePerson Wins Award for Human Personalization With Its Premier Online Customer Service Solution.


Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--Nov. 21, 2000

LivePerson, Inc. (Nasdaq: LPSN LPSN Local Support Partner News ), a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet, was recently named the recipient of the Appian Corporation's 2001 Gold Laurel Laurel, cities, United States
Laurel.

1 Town (1990 pop. 19,438), Prince Georges co., central Md., about halfway between Washington, D.C., and Baltimore; patented in the late 1600s, inc. 1870.
 Award for its outstanding performance in the Human Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  category.

Appian, the leader in personalization consulting, announced the winners of the 2001 Appian Laurels for personalization software products at this year's Personalization Summit. The awards are designed to recognize the industry's dynamic landscape and continued growth. The Gold Laurel is awarded to a promising and market-ready technology with great user potential.

"LivePerson's real-time chat service exemplifies what Appian looks for when evaluating candidates for these awards," said Michael Beckley Michael Beckley (born 1 November1963) is an Australian actor. He is famous for his role as Rhys Sutherland on the television series Home and Away. He has also appeared in Water Rats, and A Country Practice. , editor of the Appian Web Personalization Report. "We found their product to be an effective solution that can be tailored to each business' needs in a seamless way. By allowing a Web business' own sales and customer service representatives to communicate one-on-one with customers, they have enabled their clients to offer a highly humanized experience."

LivePerson offers a full suite of eCRM tools that is built around LivePerson's award-winning real-time solution. The full suite, including Chat, E-Mail, Knowledge (LivePerson's self-service FAQ (Frequently Asked Questions) A group of commonly asked questions about a subject along with the answers. Vendors often display them on their Web sites for use as troubleshooting guidelines.  product) and CallMe, offers clients the resources to provide their customers with an effective online customer service solution.

"We are proud to receive this recognition from Appian," said Robert LoCascio, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of LivePerson. "At LivePerson, we've worked hard to provide online businesses with customer relationship management tools that allow them to embrace their customers online. By being awarded the Golden Laurel, we know we're accomplishing that goal."

About LivePerson

LivePerson (www.liveperson.com) is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 in real-time, thereby enhancing the online experience. With its full Customer Interaction Suite, consisting of Chat, E-Mail and Knowledge (a self-service FAQ product), LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs.

About Appian Corporation

Appian Corporation is the leading personalization consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 in the U.S., dedicated to mastering the changing state of the art in personalization as well as the technologies, which support it, such as data warehousing See data warehouse.

data warehousing - data warehouse
 and wireless delivery. Author of the highly regarded Appian Web Personalization Report, Appian has provided the most complete analyst report on the online personalization industry available today. In 1999, Appian developed WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 411, the wireless concierge, provided free of charge to wireless phone users at www.WAP411.com. Appian's website is available at (www.appiancorp.com). The company is privately held.

About the Appian Laurel Awards

These awards are determined by in-depth interviews with end-user customers conducted by Appian's experienced implementation experts. Through these interviews, Appian evaluated products' functionality, scalability, deploy ability, service, support, and feature set. Appian's perspective on the personalization industry reflects its deep experience with both implementation and analysis.

The Gold Laurel is awarded to a promising and market-ready technology with great user potential.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 21, 2000
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