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LivePage Corporation Names Deanne L. Farrar As Vice President of Sales and Marketing.


WATERLOO, Ontario--(BUSINESS WIRE)--Sept. 22, 1998--LivePage Corporation (formerly Inforium Technology, Inc.) today announced that Deanne L. Farrar has been named vice president of sales and marketing. With 12 years of experience with leading software companies including Sybase, Powersoft and Watcom, Farrar brings with her a rich set of experience in all aspects of the marketing and sales cycle.

"Deanne is a proven rainmaker, with a rare combination of talent, creativity, experience, energy and operational management capability," said Dave Boswell, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , LivePage Corporation. "Her considerable experience in developing and executing innovative promotion programs, all aspects of public and analyst relations, partner programs, and building a marketing team in an early stage environment will be a tremendous asset as we accelerate our growth."

Prior to joining LivePage Corporation Farrar was at Sybase, as director of marketing with responsibility for Sybase's Java development environment. Under her leadership Sybase's Java products were effectively positioned above the noise and confusion of the marketplace and achieved coveted industry awards. Before Sybase, Farrar was with Powersoft Corporation's Watcom subsidiary with business management responsibility for the Watcom C/C C/C Center to Center
C/C Combustion Chamber
C/C Command/Control
C/C Crew Chief
C/C cabin cruiser (US DoD)
C/C chief complaint (medical)
C/C Channel-to-Channel
C/C Communication and Collaboration
++ product line including overall execution of the complete sales and marketing strategy. Farrar began her career at Watcom and held several senior management positions there prior to Watcom's acquisition by Powersoft. While at Watcom, Farrar was instrumental in the numerous awards achieved by Watcom C/C++, as well as the implementation of the reselling partner programs, both domestic and international. Farrar earned her Bachelor of Mathematics A Bachelor of Mathematics is an undergraduate academic degree awarded for a courses taken in the study of mathematics or related disciplines, such as computer science or statistics. The Bachelor of Mathematics degree is frequently abbreviated as B.Math or BMath.  degree from the University of Waterloo The University of Waterloo (also referred to as UW, UWaterloo, or Waterloo) is a medium-sized research-intensive public university in the city of Waterloo, Ontario, Canada. The school was founded in 1957. .

"LivePage has a very exciting opportunity to play a defining role in the way the web is used to make corporate information assets dramatically more accessible," said Farrar, "I'm thrilled to be in an environment of strong technology that's relevant to a rapidly expanding market opportunity." LivePage Corporation

LivePage Corporation provides software designed to reduce the cost of content-base management in web and electronic publishing environments. LivePage addresses the demands of enterprises for delivering large, dynamic, business critical content-bases using standard web IT infrastructure and simple administration tools. LivePage addresses the environment where content is critical to the business, requiring the same data integrity and scalability as operational systems. As well as enabling web publishing, LivePage Corporation's products also enable publishing to mobile and occasionally connected machines, as well as publishing via CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
. LivePage Enterprise

LivePage Corporation's flagship product, LivePage Enterprise, uses the innovative Content Relational(TM) storage model for storing tagged data (XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
, HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
, SGML SGML
 in full Standard Generalized Markup Language

Markup language for organizing and tagging elements of a document, including headings, paragraphs, tables, and graphics.
), leveraging the benefits of SQL SQL
 in full Structured Query Language.

Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results.
 database technology for corporate content assets. This addresses key issues in the deployment of large, business-critical web sites such as reliable distribution to multiple servers and support of multiple concurrent authors and content managers.

LivePage Corporation is located at 158 University Avenue West in Waterloo, Ontario, Canada. Additional information is available through the World Wide Web at http://www.livepage.com, or via e-mail at info@livepage.com, or at 1-519-885-2181.

LivePage, Content Relational, and LivePage ContentServer are trademarks of LivePage Corporation. All other trademarks are properties of their respective owners.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 22, 1998
Words:510
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