Live Nation staging tour that mixes games and rock bands.IF entertainment and digital convergence In the days of the first computers, transaction and company data were the first types of information digitized. Then came text, opening the world to word processing, followed by audio CDs and finally video. hasn't gotten enough exposure, it will soon. Live Nation Inc. is putting on an event that's part gaming expo, park rock tour. The Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. event and digital distribution company is producing the fourth iteration of the Nintendo Fusion Tour Nintendo Fusion Tour is a touring rock/punk music and video game festival sponsored by Nintendo, which began in 2003. Nintendo's Fusion Tour has provided early exposure for then-developing bands such as Evanescence, Story of the Year, My Chemical Romance, Fall Out Boy, , pushing both the video game and console maker's newest products and live music from breaking bands. The tour, headlined by emo-rock band Hawthorne Heights Hawthorne Heights is a post-hardcore band formed in Dayton, Ohio in June of 2001. The band was originally known as A Day in the Life but changed its name as its music and lineup also changed. , is visiting some 40 cities nationwide from Sept. 27 and Nov. 11. Each tour stop showcases new and to-be-released Nintendo games and affords gamers a sneak peek at Nintendo's Wii console and the hot-selling Nintendo DS Lite--part of Nintendo's ongoing interactive marketing push. "Video games are as important to the pop culture landscape as music," says George Harrison, senior vice president of marketing and corporate communications for Nintendo of America. The tour includes performers Relient K, Emery, Plain White T's and The Sleeping. Never heard of them? Just wait. Previous Fusion headliners include Fall Out Boy and Evanescence ev·a·nesce intr.v. ev·a·nesced, ev·a·nesc·ing, ev·a·nesc·es To dissipate or disappear like vapor. See Synonyms at disappear. [Latin . The tour will be in Los Angeles this week at the Wiltern Theater. Live Nation, which owns, operates and has booking rights for 153 venues worldwide, produced about 30,000 events last year. It recently sold off its SFX SFX Special Effects SFX Self Extracting (data compression) SFX SpreadFireFox (IRC) SFX Sound Effect(s) SFX Side Effects (counter-strike gaming clan) Baseball division as well as its SFX Television and SFX Events artist management divisions. The sales are all in line with a strategy to focus on its core business: live music concerts, venue management and Web site brand development, according to chief executive Michael Rapino. One drawback for the organizers: The tour is limited to venues with enough lobby space to accommodate the displays and demos. |
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