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Little device from Copy Editor every issue highlights its website.


If, as with many newsletter and specialized-information publishers, your print subscribers basically ignore your website, Copy Editor newsletter offers an inexpensive but effective way to get them online and, in the process, build brand loyalty.

Copy Editor includes a 3.5 x 8.5 card in each issue that serves a number of purposes. On the front the subscriber's name and address appear (showing through a window envelope (1) A range of frequencies for a particular operation.

(2) A group of bits or items that is packaged and treated as a single unit.

(3) See also pushing the envelope.
), along with this note: "Use your subscriber subscriber,
n the person, usually the employee, who represents the family unit in relation to the prepayment plan. Other family members are
dependents. Also called
certificate holders or
enrollees.
 number to enter the Subscribers Only section of our web site. (The number is just above your address.)

To the right of that is "Top 10 reasons to visit copyeditor.com," many of which are features not in the newsletter itself.

On the other side, to increase the card's shelf life, is a bio-interview and photo of a different copy editor each month.
COPYRIGHT 2004 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Management
Publication:The Newsletter on Newsletters
Date:Dec 17, 2004
Words:138
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