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Literary landscapes: novels of disparate places, themes and souls.


* Apex Hides the Hurt by Colson Whitehead Colson Whitehead (full name Arch Colson Chipp Whitehead) is a New York-based novelist. In 2002, he received a MacArthur Fellowship, often referred to as the MacArthur "Genius" grant.  Doubleday, March 2006 $22.95, ISBN ISBN
abbr.
International Standard Book Number


ISBN International Standard Book Number

ISBN n abbr (= International Standard Book Number) → ISBN m 
 0-385-50795-X

Some readers may wonder: What "in the world is a nomenclature consultant?" Would the average conventional reader accept such a person as the protagonist of a piece of fiction? Anybody who says that the art of naming disparate commercial products is a normal profession is lying. Lying.

Again, Whitehead assertively goes where no man (or writer) has gone before--while brilliantly using a harsh, cynical protagonist as a culture critic. The essence of great writing and exceptional fiction is intellect, skill, imagination and originality. Whitehead quietly preens himself on all of these characteristics by using the consultant as his underlying theme. It's clear that the subject is a bit (very) unusual.

Whitehead storms our conscious and subconscious minds with delightful prose that depicts the essence and the tragedy of tradition, identity, culture and brand-driven commercialism. Whitehead uses a small town called Winthrop and a pompous lead character to remind contemporaries of the ridiculous lengths to which our culture will go to protect tradition, names and titles that are meaningless. The book forces readers to question how our society globalizes names and how corporations manipulate "branding" for marketing purposes.

Whitehead is swiftly paving his way as a master at his craft--and a master of original concepts. This witty, linguistic powerhouse, who brought the world The Intuitionist in·tu·i·tion·ism  
n. Philosophy
1. The theory that truth or certain truths are known by intuition rather than reason.

2. The theory that external objects of perception are immediately known to be real by intuition.
 (1998), John Henry Days (2001) and The Colossus Colossus - (A huge and ancient statue on the Greek island of Rhodes).

1. The Colossus and Colossus Mark II computers used by Alan Turing at Bletchley Park, UK during the Second World War to crack the "Tunny" cipher produced by the Lorenz SZ 40 and SZ 42 machines.
 of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (2003), tops the list as one of the most humorous and dangerously unpredictable writers of our time.

--Reviewed by Christopher Jack Hill Christopher Jack Hill is coauthor of Who's Got the Power, scheduled for release from Treasure House/Destiny Image later this year. He is also an M.A student in writing at the Johns Hopkins University Johns Hopkins University, mainly at Baltimore, Md. Johns Hopkins in 1867 had a group of his associates incorporated as the trustees of a university and a hospital, endowing each with $3.5 million. Daniel C.  in Baltimore, MD.
COPYRIGHT 2006 Cox, Matthews & Associates
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Apex Hides the Hurt
Author:Hill, Christopher Jack
Publication:Black Issues Book Review
Article Type:Book review
Date:May 1, 2006
Words:299
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