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Lite Super Bowl materials include football figurines.



Lite Super Bowl materials include football figurines
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Figurines is an indie rock band from Denmark, formed in the mid-1990s. The band released their first EP, The Detour, in 2001 and their first full-length album, Shake a Mountain
 

Miller Lite Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin with a 4.2% ABV. Sibling beers include Miller Genuine Draft and Miller High Life. , a sponsor of Super Bowl XXVI Super Bowl XXVI was the 26th championship game of the modern National Football League (NFL). The game was played on January 26, 1992 at the Hubert H. Humphrey Metrodome in Minneapolis, Minnesota following the 1991 regular season. , has made available a line-up of football-themed promotional materials for on- and off-premise use during the upcoming National Football League playoffs The National Football League (NFL) playoffs are a single-elimination tournament held at the end of the 16-game regular season to determine the NFL champion. Six teams from each of the league's two conferences qualify for the tournament based on regular season records, and a .

According to Rob Olejniczak, Miller Lite brand manager, the promotional program is anchored by the "It" squad, a collection of six football figures. "Miller Lite is the only beer authorized by the NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 to use the Super Bowl XXVI logo on advertising and point-of-sale materials," Olejniczak said. "By using the |It' squad and other Miller Lite materials, retailers can attract consumers by tying in to the biggest football game of the season."

For on-premise use, Lite has developed a "Catch the Game Here/Lite Super Bowl Party Headquarters" merchandising kit, including banners, playoff chart, and table tents.

"We also have developed point-of-sale materials featuring the |It' squad and Super Bowl XXVI logo to help off-premise establishments build up consumer traffic and capitalize on the growing number of Super Bowl parties people hold in their home," Olejniczak continued.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Miller Brewing Inc. makes available Super Bowl football figurines as promotional materials
Publication:Modern Brewery Age
Date:Dec 16, 1991
Words:173
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