LitFunding Enters Joint Venture to Develop Its Pay Day Advance Business.

LAS VEGAS -- LitFunding Corp. (OTCBB: LFDG) announced today that its newly acquired wholly owned subsidiary, Easy Money Express Inc., a Nevada corporation, has jointly issued a letter of intent with Interactive Brand Development Inc. (IBDI), a Delaware corporation, to engage in a joint venture project for an Internet-based pay day loan operation under the trade name "Easy Money Express." The agreement, if such joint venture project is consummated, states that Interactive Brand Development Inc. will provide Internet marketing to its vast customer base of more than 30 million, as well as provide services and methods for providing customers with a debit card method for funding loans and further provide ancillary services and products to customers as their contribution to the joint venture project.

The joint venture agreement states that Easy Money Express Inc. will provide the facilities and means to process loan applications, credit checks, supply funding capital, and provide customer service facilities as its contribution to the joint venture project.

"This joining of forces could launch us immediately into a highly competitive position and add an advantage by giving us access to an extremely large population of potential customers, lowering significantly our cost of customer acquisition, while building a solid foundation that will enable rapid growth and profitability, increasing our shareholder value," said Anthony Longo, CEO of Easy Money Express.

About Interactive Brand Development

Interactive Brand Development Inc. (OTCBB: IBDI) is a sales, marketing and media company that owns interests in online and offline media properties. IBDI handles sales and marketing, as well as client services for online payment processing and manages consumer databases through its wholly owned subsidiary, Internet Billing Co., LLC. IBDI owns a minority interest in Penthouse Media Group (PMG), publisher of Penthouse Magazine, a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. PMG's flagship PENTHOUSE(TM) brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. IBDI also has a minority ownership in Interactive Television Networks Inc. (OTCBB: ITTV), a provider of proprietary interactive content networks delivered to the television over home broadband. ITTV manufactures a low-cost, compact set-top box that links the home television to IPTV networks and services without the need for a personal computer.

About LitFunding Corp.

LFDG, through its wholly owned subsidiary LitFunding USA, is a public company specializing in the funding of litigation primarily through plaintiffs' attorneys. Its core business is funding litigation, concentrating on making advances to plaintiffs' attorneys, primarily in the areas of personal injury. Fees are earned when any lawsuit it funds is settled or otherwise concluded by a court ruling. At that time, both the funds advanced and the fee contractually agreed upon are repaid.

Except for the historical information presented herein, the matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995, or by the Securities and Exchange Commission in its rules, regulations and releases. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks include the ability of LitFunding's subsidiary, Easy Money Express, to reach definitive agreements with respect to and close the proposed joint venture transaction discussed in this release as well as activities, events or developments that the company expects, believes or anticipates will or may occur in the future. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and that actual result or developments may differ materially from those set forth in the forward-looking statements. In addition, other risks are detailed in the company's periodic reports. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.