Lionheart's New ``SUPR'' Public Relations Program Boldly Advertises Prices; Low-Cost, Start-Up Program Reveals Up-Front Fees, Keeps Budgets on Target, Eliminates Sticker Shock.Business Editors/High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--Jan. 20, 2004 Lionheart Lionheart can refer to: People
SUPR Special Unit on Palestinian Rights (TM) (Start-Up Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ) Program. The program, which openly lists services and fees, is designed to educate business owners about the benefits of public relations while assuaging their fear of runaway expenses and unexpected billing when they consider hiring a consultant or agency. "We've discovered that many business owners don't fully understand how PR can positively affect their bottom line, and those who do are concerned that hourly fees hourly fees see fees. or over-and-above retainer A contract between attorney and client specifying the nature of the services to be rendered and the cost of the services. Retainer also denotes the fee that the client pays when employing an attorney to act on her behalf. costs often spiral out of control," said Nancy Napurski, Lionheart's founding partner. "We believe our SUPR pricing is well below that of most PR firms. We're able to work at less than half of what other firms charge because we are experts in technology communications, we design creative and targeted programs, work smart, and carry very little operating overhead. There are no surprises with this fee structure." A core public relations effort in the new SUPR Program consisting of activities supporting a single product line or service starts at only $4,500 per month; competing programs from other firms can start at as much as $10,000. Knowing the fees for a program or separate special tactics also allows businesses to build a line item into their budgets and business plans to help provide marketing credibility for presenting financial forecasts. Lionheart's Core Services The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. - defining public relations objectives, corporate and product messaging, developing strategic plans and timelines Release Writing and Distribution - articulate and distribute company news to targeted and customized selections of top-tier media targets Editorial Calendars - monitor and pitch editorial story opportunities from a developed list of top-tier media targets Trade Show Support - develop show strategy and messaging, press material production, secure media appointments and on-site staffing. About Lionheart Communications, Inc. Lionheart Communications is the culmination of the collaborative efforts of Susie Mitchell Cover and Nancy Napurski. The pair has teamed to bring more than 25 years of experience in the design and execution of creative and effective public relations and marketing programs to new business partners and communities. |
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