Linking corporate communication activities to business value.

According to a survey by the Communications Executive Council of the Corporate Executive Board, up to 90 percent of communication practitioners spend their time measuring outputs like press clippings and advertising value. This inability to link activities to corporate value leads communicators to a struggle for a seat at the management table and an inability to justify their budgets. Learn how the value of communication can be linked to strategic objectives and results demonstrated through the application of a standard business model.

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