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LineOne Goes on AOL Offensive with Messenger Service.


London, UK virtual internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 LineOne Ltd launched an offensive yesterday against AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Europe, in the light of its launch of subscription-free service Netscape Online (see separate story). LineOne boasted new subscriber figures of 400,000 and introduced an AOL Instant Messenger-style service called PING!

LineOne, a joint venture between British Telecommunications Plc and United News & Media, said its subscriber base has grown by 320,000 since March this year, largely due to cross-promotional deals with United newspapers and a 3.5m pound ($5.6m) marketing budget. This finally makes it a contender in the UK ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 market, and less than 200,000 subscribers behind subscription-based AOL UK and on a par with 400,000-sub Compuserve, AOL UK's professional persons' ISP.

LineOne also brought forward the date for the introduction of the PING! service that subscribers can use by accessing the LineOne web site from any PC. The firm made a point of observing that AOL's IM can only be used on PCs with the necessary software installed. Yesterday AOL's IM version 3 was launched, with features included news feeds, stock tracking and a system of using personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 icons to recognize "buddies See buddy list. " you are chatting to. The PING! service also allows pictures of users to be displayed while messaging.
COPYRIGHT 1999 Datamonitor
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999 Gale, Cengage Learning. All rights reserved.

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Publication:Computergram International
Geographic Code:4EUUK
Date:Aug 25, 1999
Words:210
Previous Article:Mega Sites Dominate Net Use.(Brief Article)
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