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Limited Edition Starbucks Collectibles Find a New Home on StarbucksCollectibles.com.


Business Editors

SEATTLE--(BUSINESS WIRE)--April 28, 2003

Information Web Site to Serve as a Valuable Resource for Growing

Number of Starbucks Collectors

Based on the enthusiastic customer response for limited edition Starbucks merchandise, Starbucks Coffee Company (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol)
SBUX Starbucks Coffee Company
) is formalizing its place in the collector market with the launch of StarbucksCollectibles.com. Opening its virtual doors today, StarbucksCollectibles.com will serve as an online resource for researching past and future Starbucks Collectibles.

Starbucks began selling collectible collectible

An asset of limited supply that is sought for a variety of reasons including, it is hoped, an increase in value. Stamps, antiques, coins, and works of art are among the many things usually classified as collectibles.
 merchandise in 1995 with the introduction of limited edition City Mugs that featured the icons of Starbucks top 37 markets. The mugs were followed by the first Bearista(R) Bear, a plush teddy bear teddy bear

cuddly commodity named after President Theodore Roosevelt. [Am. Hist.: Frank, 46]

See : Cuteness
 clad CLAD

canine leukocyte adhesion disease.
 in the signature Starbucks green apron apron,
n a piece of clothing worn in front of the body for protection.

apron band,
n a labioincisal or gingival extension of an orthodontic band that aids in retention of the band and in proper positioning of the bracket.
, which launched in 1997. Since then, Starbucks has produced a collectible line that includes more than 150 limited edition Bearista Bears, mugs, ornaments Ornaments are a frequent embellishment to music. Sometimes different symbols represent the same ornament, or vice versa. Different ornament names can refer to an ornament from a specific area or time period. , miniatures and die casts. Currently, Starbucks Collectibles account for more than 30 percent of all merchandise-related customer comments.

"With high-quality, limited edition offerings, Starbucks Collectibles have delighted Starbucks customers and inspired novice and avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia  collectors alike," said Kristin Stanislaw, product manager for Starbucks. "Given this enthusiastic response to Starbucks Collectibles, we are looking forward to leading the way in coffeehouse-inspired merchandise by building connections and providing information through this valuable online resource."

At StarbucksCollectibles.com, visitors can search for information and view photos of past collections and future offerings. A store locator on the site will help customers identify Starbucks locations carrying new Starbucks Collectibles. Visitors will also have the opportunity to register for a free e-mail See Internet e-mail service.  newsletter, which will announce new offerings weeks before their arrival in Starbucks stores.

In addition to the Web site launch, Starbucks has introduced several new limited edition Starbucks Collectible offerings in select stores across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , including:

-- Starbucks(R) Miniature Mug Set: A collection of three

miniature mugs representing key milestones in the history of

Starbucks. The set will be available in select Starbucks

locations for $14.95 US/$19.95 CAN.

-- Starbucks Collectibles Coffee Stamp Magnets: A three-series

set of magnets; each series contains four magnets featuring

Starbucks favorite coffees from around the world. The magnets

will be available in select Starbucks locations for $9.95

US/$12.95 CAN per series.

-- Bearista(R) Bear Book, A Grande Adventure: This original

children's book follows the adventures of Bearista and his

friends as they spread goodwill. The book also includes a

limited edition miniature Bearista Bear and will retail for

$14.95 US/$19.95 CAN.

-- Limited Edition Bearista Coin Bank: A first-edition Bearista

collectible, the coin bank depicts Bearista in a car with all

of his friends. The bank will be available for $14.95

US/$19.95 CAN.

Customers can get more information about these upcoming offerings at www.starbuckscollectibles.com. The site can also be accessed through Starbucks main Web site at www.starbucks.com.

Starbucks Coffee Company is the leading retailer, roaster roaster

a young fowl for eating; weighs 5 to 7 lb at 6 months of age.
 and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe, the Middle East and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's other brands enhance the Starbucks Experience through best-of-class products: Tazo Tea Company offers a line of innovative premium teas, and Hear Music produces and distributes a line of exceptional compact discs.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 28, 2003
Words:612
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