Lilly Enhances Content, Functionality at LillyConnect.com, an Interactive Platform with e-Detailing Capabilities for Health Care Professionals.Business Editors/Health/Medical Writers INDIANAPOLIS--(BUSINESS WIRE)--Dec. 4, 2003 Eli Lilly and Company Eli Lilly and Company (NYSE: LLY) is a global pharmaceutical company and one of the world's largest corporations. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States. (NYSE NYSE See: New York Stock Exchange :LLY) today announces the addition of more robust content and a more user-friendly format to www.LillyConnect.com, a multi-brand, interactive Web site with e-Detailing capabilities that gives health care professionals instant access to in-depth product and disease information. LillyConnect.com delivers information by integrating the Internet with traditional sales activity for Strattera(R) (atomoxetine HCl), Evista(R) (raloxifene HCl), Prozac(R) Weekly(TM) (fluoxetine fluoxetine /flu·ox·e·tine/ (floo-ok´se-ten) a selective serotonin reuptake inhibitor used as the hydrochloride salt in the treatment of depression, obsessive-compulsive disorder, bulimia nervosa, and premenstrual dysphoric disorder. HCl) and insulin insulin, hormone secreted by the β cells of the islets of Langerhans, specific groups of cells in the pancreas. Insufficiency of insulin in the body results in diabetes. Insulin was one of the first products to be manufactured using genetic engineering. products (Humalog(R) Mix75/25(TM) (75% insulin lispro protamine insulin lispro protamine, human Humalog Mix 50/50, Humalog Mix 75/25 Z Pharmacologic class: Pancreatic hormone Therapeutic class: Hypoglycemic Pregnancy risk category B Actionsuspension and 25% insulin lispro Insulin lispro (marked by Lilly as "Humalog®") is a fast acting insulin analogue; it was the first insulin analogue.It was engineered through recombinant DNA technology so that the penultimate lysine and proline residues on the C-terminal end of the B-chain were reversed. injection (rDNA origin)), Humalog(R) (insulin lispro injection (rDNA origin)), Humulin(R) (REGULAR insulin human injection, usp (rDNA origin)). Information about other Lilly products will be added to the site in the future. To access LillyConnect.com, health care professionals register with the site to receive personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Lilly product and disease state information that fits their area of interest and specialty. All content is password protected. LillyConnect now offers: -- Improved navigation and content areas for product and disease state information -- assessment/diagnostic tools physicians can use with their patients -- interactive, self-directed informational presentations that describe a product's use and efficacy -- additional product and disease state webcasts and audio presentations. "LillyConnect.com is a health care professional-dedicated portal, a one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. where health care professionals can seek information about Lilly products and related diseases," said Gino Santini, president of Lilly U.S. operations. "Our enhancements to the Web site place more information at physicians' fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. - information that is tailored specifically to their area of expertise - as well as make available more interactive Web presentations that physicians can do on their own time." In addition to clinical, product, and disease state information, the site also offers patient education materials that health care professionals may print to give to patients during office visits, Lilly product safety and prescribing information, Lilly patient assistance information, links to professional meetings and continuing medical education continuing medical education See CME. courses, and access to clinical trial information and medical society Web sites. About Eli Lilly and Company Lilly, a leading innovation-driven corporation, is developing a growing portfolio of first-in-class and best-in-class pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers - through medicines and information - for some of the world's most urgent medical needs. Additional information about Lilly is available at www.lilly.com. --------------------------------------------------------- Strattera(R) (atomoxetine hydrochloride, Lilly) Evista(R) (raloxifene hydrochloride, Lilly) Humalog(R) Mix75/25(TM) (75% insulin protamine suspension and 25% insulin lispro injection (rDNA origin), Lilly) Humalog(R) (insulin lispro injection (rDNA origin), Lilly) Humulin(R) (REGULAR insulin human injection, usp (rDNA origin), Lilly) Prozac(R) Weekly(TM) (fluoxetine hydrochloride, Lilly) |
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