Lil' Bratz Overtake Polly Pocket as the #1 Selling Mini Doll in the UK in January.Business Editors LOS ANGELES--(BUSINESS WIRE)--March 4, 2004 Lil' Bratz(TM) overtook o·ver·took v. Past tense of overtake. Polly Pocket(TM) as the #1 selling mini doll in the UK this past January. Vivid Imaginations, the entrepreneurial toy company in the UK, with a strong pedigree for creating and sustaining hit toy brands, announced today that Lil' Bratz(TM) brand market share increased, and thus over took Polly Pocket(TM) market share for the first time. "Bratz(TM) are on fire in the UK. And now Lil' Bratz(TM) are leading the way. This is a fantastic start to 2004 for the brand," said Nick Austin  Refer to and for details.''' Please see the discussion on the talk page. Bratz(TM) overall market shares in the UK marketplace increased by 31% over its market share in December 2003. "This speaks to the power of the Bratz(TM) brand and the consumers' delight with our new lines. December is typically the biggest month of the year for toy sales and January one of the slowest," said Isaac Larian Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents. , CEO of MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
The success of Bratz(TM) and Lil' Bratz(TM) in the UK moved the Vivid Group into the pole position pole position Noun 1. (in motor racing) the starting position on the inside of the front row, generally considered the best one 2. an advantageous starting position Noun 1. as the #1 doll company in the UK for January, surpassing Mattel. MGA Entertainment, a consumer entertainment products company with headquarters near Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif., manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini dolls to radio-controlled vehicles. Bratz(TM) was introduced in June 2001, and has since become one of the world's premier toy lines and girls lifestyle brands. The brand is also noted for having won Family Fun magazine's Toy of the Year Award three years in a row. With over 200 licensees worldwide, Bratz(TM) brings together innovative companies and cutting-edge fashion styles to create exciting, new products in apparel, footwear, and fashion accessories. 20th Century Fox Home Entertainment will release the first Bratz(TM) DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. Animated Feature later this year. Vivid Imaginations, based in Haslemere, UK, is now the largest British marketer and distributor of toys and games. The company is the market leader in two key market categories -- boys action toys and girls dolls, as well as a strong player in games, outdoor toys, preschool character toys and soft toys. The company's leading brands are Bratz(TM), Lil' Bratz(TM), Teenage Mutant Ninja Turtles, Care Bears, Spiderman and The Lord Of The Rings. In the last twelve months, the company has won the Entrepreneur Of The Year Award as well as many product accolades for market leading performance. For more information, visit: www.mgae.com (TM) & (C) 2004 MGA Entertainment. Bratz and all related logos, names and distinctive likenesses are the exclusive property of MGA Entertainment. All rights reserved. (TM) |
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