LignUp Voice-Enables InsideSales.com; Sales Team Automation Builds Custom Voice Capabilities Into InsideSales.com CRM Solutions for Business Customers.

MOUNTAIN VIEW, Calif. & PRINGVILLE, Utah -- Sales Team Automation, a leading provider of on-demand customer relationship management (CRM) products and services, and LignUp Corporation, a provider of Web services-based IP telephony communications solutions, today announced that Sales Team Automation will use the LignUp Communications Platform to integrate IP communications capabilities for its insidesales.com applications and services for the enterprise.

"LignUp-powered IP telephony functionality enhances insidesales.com applications by voice-accelerating the business processes our products enable," said David Elkington, Sales Team Automation CEO. "LignUp's Web services based communications platform allows us to easily integrate voice communications into our CRM solutions, differentiate ourselves in the marketplace, and bring greater value to our enterprise customers. Using the LignUp platform gives us practically all the capabilities of a telephone company accessible through software, and, using LignUp's Web services APIs, we completed our integration in only a matter of days."

Insidesales.com provides Web-based insides sales software and services that offer easy-to-use solutions for inside sales automation and management. Sales Team Automation products are used by more than 200 companies worldwide. LignUp provides an open communications platform that allows independent software vendors and enterprises to create innovative enterprise communications solutions.

By providing voice capabilities within enterprise applications, LignUp voice-accelerates a company's business processes focused on CRM and sales force automation functions. Such capabilities improve customer interactions with the organization, enhancing overall efficiency and productivity.

"Organizations need the confidence that their IT investments in CRM will increase the efficiency of their sales representatives," said Kevin Nethercott, president and COO for LignUp Corporation. "Sales Team Automation and insidesales.com are demonstrating what is possible by integrating voice into business processes for the enterprise. In this way, LignUp allows insidesales.com to bring more value to customer relationships, increase efficiency, and improve close rates and even the overall value of deals on the table."

About Sales Team Automation, LLC.

Sales Team Automation is a leading provider of advanced on-demand applications and services that help businesses better communicate with their customers, partners and employees. Sales Team Automation's insidesales.com solution provides integrated sales force automation, customer service and support, marketing automation, order management, and analytics to help companies meet the challenges of effective communication with customers, partners and employees. Sales Team Automation offers a unique value proposition to small and mid-sized organizations looking to enhance the effectiveness of their sales initiatives. From our intuitive and simple-to-use Web-enabled interface to our robust reporting and forecasting abilities, Sales Team Automation provides comprehensive SFA tools at close to 30 percent less than other Web-based SFA applications.

About LignUp Corporation

LignUp Corporation delivers a powerful web services based IP telephony communications platform deployed with hosted telephony, voice mail, unified messaging, IVR and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin IP telephony applications and services. The proven LignUp Communications Platform is deployed today in over 100 enterprises and 10 service providers around the world and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC Labs Innovation Award and the EuroStart Channel Excellence Award. LignUp is also a founding member of FastLign, an industry alliance formed to reduce interoperability risks and increase speed to market for IP telephony service providers. FastLign alliance partners include Level3, TekVizion, Nextone, Rodopi, VoIP Logic, CentricVoice and LignUp. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, Shanghai, London and Tokyo. Visit www.LignUp.com for more information.