Lightspeed Research and Millward Brown-ACSR Form Data Solutions Venture in China.BASKING RIDGE, N.J. -- In response to a growing demand for consumer insights in China, Lightspeed Research, a global interactive data solutions company, today announced the formation of a joint venture company with Millward Brown-ACSR, the 5th largest research agency in China. The new company will be known as Lightspeed MB-ACSR. The venture will leverage the combined power of Lightspeed Research's leading global research panel networks with Millward Brown-ACSR's best in class data collection services, offering clients a premiere interactive data solutions company in the China marketplace. The two research companies are joining together in a 50/50 partnership to form a "China solution" to assist other marketers in targeting consumers and gaining insights in the China market. Through this venture, Lightspeed MB-ACSR will provide online data collection solutions to Kantar companies including Millward-Brown, Research International China, and Oracle Added Value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
"Having MB-ACSR as a partner in China brings a great deal of local expertise and we are very excited about the new venture. The combination of Lightspeed and MB-ACSR creates a leader in interactive research services in China by providing clients with seamless online data services," states Anne Hedde, Lightspeed Research President and Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Added Mr. Yuxian Gao, Chairman, Millward Brown-ACSR: "When Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. acquired ACSR ACSR Accredited Customer Service Representative ACSR Aluminum Conductor, Steel Reinforced (cable) ACSR Avid Certified Support Representative ACSR Advisory Committee on Shareholder Responsibility ACSR Algebra of Communicating Shared Resources earlier this year, we already had an online panel of over 200,000 people across China. By combining Lightspeed Research's unparalleled global experience in online panel research with our deep understanding of the local market, we hope to grow the panel to at least 400,000 by 2008. I am tremendously excited about the opportunities this opens up for marketers both inside and outside of China. Our new panel will be a major force in the online research industry in China. This is like the birth of a new star." A General Manager will shortly be appointed to head the new company which will operate from Beijing and Shanghai. About Lightspeed Research Lightspeed Research is a global interactive data solutions provider delivering effective research results through global panels. Through its network of panels, Lightspeed Research can provide access to household members across 34 countries in Europe, North America and Asia-Pacific. Lightspeed Research is a member of WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WPPGY), one of the world's leading communications services companies. For more information, please visit www.lightspeedresearch.com or send an e-mail to info@lightspeeedresearch.com. About Millward Brown-ACSR Millward Brown-ACSR was formed in June 2006 when ACSR, one of China's oldest and most respected market research agencies, was acquired by Millward Brown. With offices in Beijing, Shanghai and Guangzhou, Millward Brown-ACSR has formidable data collection facilities across urban and rural China. The company is recognized as one of the most innovative and dynamic market research consultancies in the country. It offers clients qualitative and quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. solutions to their brand, communications, customer service and strategic retail management business issues. About Millward Brown Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions -- both qualitative and quantitative -- Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 44 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice), Dynamic Logic (the world leader in digital marketing effectiveness), and KMR KMR Kitten Milk Replacement KMR Kwajalein Missile Range (US Army; now Reagan Test Site) KMR Koninklijke Marine Reserve (Dutch) KMR Knowledge Management for Remedy (KMXperts) (provider of global Target Group Index [TGI TGI Tribunal de Grande Instance TGI Target Group Index TGI Thank God It's Friday (US restaurant chain) TGI Tracheal Gas Insufflation TGI Tumor Growth Inhibition TGI Trato Gastrointestinal (Portugese) ] the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy group. www.millwardbrown.com About Kantar Kantar is one of the world's largest research, insight and consultancy networks and part of the WPP Group. We help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding marketing insight and consulting companies - each an expert in their field who can work together seamlessly to help clients address business issues in a holistic and strategic way. Companies include: Added Value Group, AMRB, BMRB BMRB Biological Magnetic Resonance Data Bank BMRB British Market Research Bureau BMRB Boston Municipal Research Bureau BMRB Behavioral Medicine Research Building , BPRI BPRI Belgian Plastics and Rubber Institute BPRI Business Planning & Research International (UK) , Cannondale Associates, Center Partners, Glendinning Management Consultants, Henley Centre Headlight Vision, IMRB IMRB Indian Market Research Bureau IMRB Improved Main Rotor Blade IMRB Insensitive Munitions Review Board IMRB Independent Motorized Rifle Battalion , Kantar Operations, KMR Group, Lightspeed Research, MVI MVI Multivitamin MVI Multi-Vendor Import MVI Melt-Volume Index MVI Motor Vehicle Incident MVI MODIS Vegetation Index MVI Multiple Variable Inversion MVI Microsoft Virus Initiative MVI Multi-Vitamin Injection MVI Motion Video Instructions , Mattson Jack Group, Millward Brown, Research International, RMS and Ziment Group. The Group operations in 160 countries across 60 markets worldwide. For further information please visit us at: www.kantargroup.com |
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