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Lightningcast Secures Affiliate Partnerships With Streaming Audio Leaders.


Business Editors/Hi-Tech Writers

ALEXANDRIA, Va.--(BUSINESS WIRE)--Oct. 3, 2000

Partnerships sealed with alldanzradio, BNetRadio.com, ChoiceRadio.com,

Christian Internet Radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in.  NH, ClickLive.com, MFNRocks,

NowhereRadio.com, radioalbany.com and radiofutura.com

Lightningcast, Inc. (www.lightningcast.com) announced today affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience.  partnerships with alldanzradio, BNetRadio.com, ChoiceRadio.com, Christian Internet Radio New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E).  (CIRNH.com), ClickLive.com, MFNRocks, NowhereRadio.com, radioalbany.com and radiofutura.com. These partnerships will significantly expand Lightningcast's affiliate network both by genre and by total number of "streamies," or avid users of streaming media See streaming audio, streaming video and digital media hub. .

Alldanzradio streams over 28 different genres of music - from Ballet and Ballroom to Classic Rock and Old Skool Hip, 80's, 90's, etc. Currently, they serve over 800,000 streams per month.

BNetRadio.com streams Pop/Rock specifically targeting the broadcast industry. This web site serves over 12,000 streams per month.

ChoiceRadio.com is a music service provider offering over 30 different genres of music, including Rock, Country, Classical, Blues, Dance and Hip Hop hip-hop   or hip hop
n.
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

adj.
. This web site serves over 500,000 streams per month.

CIRNH.com streams Christian Rock Christian rock (occasionally abbreviated CR) is a form of rock music played by bands whose members are Christian and who often focus the lyrics on matters concerned with the Christian faith. The extent to which their lyrics are explicitly Christian varies between bands.  and offers a mixture of Top 40, Rock-n-Roll, Heavy Metal, Speed Metal and Dance.

ClickLive.com is comprised of six stations with six different genres including New Music, Party Music, Reggae, Big Dog, Pop and Sports. This web site serves over three million stream requests per month.

MFNRocks, based out of California, is a new streaming site offering guitar rock of the last three decades. Artists include Steve Vai, Catch22, Metallica, and Sammy Hagar Samuel Roy Hagar (born October 13 1947 in Monterey, California, USA), better known as Sammy Hagar (aka "The Red Rocker"), is an American rock guitarist, singer, and composer. Hagar was the singer of Van Halen, and of the early 70s rock band Montrose.  among others.

NowhereRadio.com is dedicated to helping struggling artists get heard, not just locally, but on a worldwide scale, via the Internet. Live shows, live music, videos, reviews, message boards & chat, contests and prizes are featured.

Radioalbany.com streams one live station in the Contemporary Hit Radio “CHR” redirects here. For other uses, see CHR (disambiguation).

Contemporary hit radio (also known as CHR, Contemporary Hits, or Top 40
 genre and targets young adults. This site serves 30,000 streams per month.

Radiofutura.com is a leading Latino Internet-only radio station located in Washington, DC. They currently stream 22 different channels in English, Spanish and Portuguese.

"These partnerships are just another indication of our rapid growth," said Tom Des Jardins, CEO/CTO of Lightningcast. "In addition, they bring us closer to reaching our potential audience of 25 million streamies."

"We are honored to be a part of the Lightningcast network," said Valerie Starr, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ChoiceRadio.com. "This affiliation will dramatically increase our visibility and ad revenue potential."

Through the Lightningcast affiliate network, webcasters can generate additional revenue using the company's ad-insertion technology because they are exposed to new global audiences, a previous impossibility for terrestrial broadcasters. Lightningcast also exposes advertisers to pertinent audiences using profiling techniques based on behavior, geography and demography. This approach is ultimately more effective for the advertiser because the right ad gets to the right person at the right time.

About Lightningcast

Lightningcast Inc., a first-to-market leader, inserts ads into streaming media -- both audio and video. Its technology meets the needs of webcasters, publishers and advertisers. Lightningcast's affiliate network currently encompasses 17 partners including Morfeo.com, DiscJockey.com, CyberRadio2000.com, Golfvision.com and TradeMentor. Headquartered in Northern Virginia, Lightningcast is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
 with approximately 70 employees.

Offices are also located in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Atlanta. The company's founders include Tom Des Jardins, CEO/CTO, Jayne Johnson, vice president of engineering, and Scott Berg, vice president of operations.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 2000
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