Lifecast Launches Ad Campaign ``For the Haves and Have Mores;'' Ads Target Advertisers and Media Planners of Luxury Brands.Business Editors DALLAS--(BUSINESS WIRE)--Nov. 27, 2000 LifeCast, the leading provider of online services for private clubs and their members, today announced the launch of an advertising campaign that targets advertisers and media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending of luxury brands. Through its affiliations with more than 900 private clubs across the country, LifeCast offers marketers of luxury brands a unique opportunity to effectively reach the country's highest concentration of upscale consumers. The company's advertising campaign, themed "For the Haves and Have Mores," appears in several advertising industry publications, including Advertising Age, Adweek, Brandweek and Mediaweek, in November 2000. "Luxury brand marketers have been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a way to more efficiently and more effectively reach this target audience via the Internet," said Gerard Smith Gerard Smith may refer to either:
The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. in such a precise manner. Through this ad campaign, we are telling marketers that LifeCast offers a unique opportunity to reach this audience today." LifeCast retained The Richards Group to design a series of two-page ads, centered on the "Haves and Have Mores" campaign theme. The ads feature one-page photos of items that are typically associated with the affluent lifestyle and are accompanied by catchy taglines and a simple explanation of LifeCast's reach. The first ad portrays a bar of fine gold with the tagline "Doorstop doorstop - Used to describe equipment that is non-functional and halfway expected to remain so, especially obsolete equipment kept around for political reasons or ostensibly as a backup. "When we get another Wyse-50 in here, that ADM 3 will turn into a doorstop." Compare boat anchor. ." Another ad depicts a crumpled crum·ple v. crum·pled, crum·pling, crum·ples v.tr. 1. To crush together or press into wrinkles; rumple. 2. To cause to collapse. v.intr. 1. one hundred dollar bill with the tagline "Kindling kindling (kinˑ·dling), n change in brain function wherein repeated chemical or electrical stimuli induce seizures. kindling 1. parturition in the doe rabbit. ." The campaign theme portrays the significant buying power of LifeCast's members. Future ads will utilize a similar theme. "These ads were designed to catch the eyes of marketing professionals who are interested in reaching the hard-to-capture affluent demographic," said Jim McGhee, principal of The Richards Group. "Our creative team succeeded in designing a series of ads with imaginative photography and taglines." To view LifeCast's ads, please visit http://media.lifecast.com. About The Richards Group With more than 500 employees and approximately $550 million in billings, The Richards Group is one of the largest independent advertising agencies in the world. Agency clients also include 7-Eleven, Chick-fil-A, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Motel 6, Nokia and Travelocity.com. The Richards Group can be found at www.richards.com. About LifeCast LifeCast is the leading provider of online services for the private club lifestyle. As both an Internet company and a media company, Dallas-based LifeCast delivers communication tools and exclusive content to more than 900 affiliate clubs through personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Gated Portals(SM). The company provides an interactive experience designed to enrich the lifestyles of club members through club content, such as event calendars, as well as lifestyle content, including sports, travel, food and wine, technology and automotive channels. LifeCast offers marketers of luxury brands a unique opportunity to effectively reach the country's highest concentration of upscale consumers. Visit www.lifecast.com. |
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