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Liberty Sports acquires Fan Fair retail stores; subsidiary Prime Sports Merchandising, Inc. will capitalize on regional network resources.



IRVING, Texas--(BUSINESS WIRE)--August 7, 1995--Prime Sports Merchandising, Inc., a subsidiary of Liberty Sports, Inc., has acquired assets of Fan Fair Corporation and Merle merle

a pattern of coat color pigmentation with dark, irregular blotches on a lighter background. Seen in some Collies and Welsh corgis. In shorthaired dogs, e.g. Great Danes and Dachshunds, the similar pattern is called dapple.
 Harmon Enterprises, Inc. effective immediately. The assets purchased include 15 owned and operated sports apparel retail stores, as well as 60 stores within the Merle Harmon Fan Fair franchise system. The Fan Fair stores are located in malls throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and primarily carry licensed sports apparel of professional and collegiate athletic teams.

The newly acquired retail outlets will supplement Prime Sports Merchandising, Inc.'s seven existing owned and operated stores. These Pittsburgh area stores were purchased November 1, 1994 from the National Hockey League's Pittsburgh Penguins The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League (NHL).  and changed names to Prime Sports Stop. The majority of Prime Sports Stop's inventory is regionalized. In addition to popular home town team apparel, the stores also sell game used sports equipment and memorabilia.

Prime Sports Merchandising plans to regionalize re·gion·al·ize  
tr.v. re·gion·al·ized, re·gion·al·iz·ing, re·gion·al·iz·es
To divide into regions, especially for administrative purposes.



re
 inventory of the 75 new stores; however, no decision has been made regarding a name change. The stores will continue operating as Fan Fair for the foreseeable future.

"In the highly competitive retail world, it is very important to have an edge over your competition," said William Craig William Craig may refer to:
  • William Craig (politician) Right Honourable (William (Bill) Craig), (1924–), Northern Ireland politician
  • William Craig (author) (1929-1997), an American author
  • William Craig (broadcaster), a Canadian broadcaster
, vice president of Liberty Sports and general manager of Prime Sports KBL KBL Kabul, Afghanistan (Airport Code)
KBL Kilusang Bagong Lipunan (Philippines; New Society Movement)
KBL Korean Basketball League
KBL Kredietbank SA Luxembourgeoise (Luxemburg bank) 
. "In the sports merchandising world, our edge is Liberty's tight association with over 40 professional teams, in addition to the promotional clout of our regional sports networks In the United States of America, a Regional Sports Network, or RSN, is a cable television station that presents sports programming to a local market. The most important programming on an RSN consists of live broadcasts of professional and college sporting events, as those games ." Craig believes the success of the Fan Fair chain will be greatly assisted by the advertising opportunities available through Liberty's regional sports networks.

Prime Sports will retain the services of certain former employees of Fan Fair Corporation and Merle Harmon Enterprises, Inc. including Merle Harmon, Sr. The former sportscaster is a pioneer in the licensed sports apparel industry. Corporate headquarters will be moved from Milwaukee to Pittsburgh.

Liberty Sports, Inc., the sports programming arm of Tele-Communications, Inc., produces and distributes more sports programming than any other source in the world. Liberty Sports has interest in regional sports networks across the globe, including Prime Sports.

CONTACT: Liberty Sports, Inc., Irving

Bob Wheeler, Christal Aycock, Michelle Eddins or

Renaldo Leonard, 214/401-0069
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 1995
Words:360
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