Liberty Mutual teams with the Big Ten.
LIBERTY MUTUAL is now an official corporate sponsor of the Big Ten
Conference, an association of 11 universities, including Penn State and
Purdue. Participation in the BigTen Corporate Partner Program allows
Liberty Mutual to use Big Ten logos for promotional purposes and to
advertise in BigTen publications. One way Liberty Mutual markets its
personal lines is through its affinity The relationship that a person has to the blood relatives of a spouse by virtue of the marriage.
The doctrine of affinity developed from a Maxim of Canon Law that a Husband and Wife were made one by their marriage. There are three types of affinity. program, where it hopes to reach
the more than three million BigTen alumni nationwide.
COPYRIGHT 2005 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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