Lexmark redefines monochrome business printing market with new high-value solutions; New printing solutions deliver higher productivity; reduce enterprise printing costs.Business Editors & High Tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com LEXINGTON, Ky.--(BUSINESS WIRE)--May 22, 2000 As part of its ongoing strategy to deliver affordable industry-leading printing solutions to its business customers, Lexmark International, Inc. (NYSE NYSE See: New York Stock Exchange :LXK) today announced a new array of monochrome Also called "mono." Refers to display screens that use one foreground and one background color; for example, black on white, white on black or green on black. The first terminals connected to mainframes and minicomputers were monochrome, and monochrome screens were widely used on early laser printers and a multifunction printer See MFD. designed to redefine Verb 1. redefine - give a new or different definition to; "She redefined his duties" define, delimit, delimitate, delineate, specify - determine the essential quality of 2. the business printing price/value equation. Lexmark's new products offer outstanding features and performance at prices unmatched by competitors. The new Lexmark 10 page per minute (ppm) Optra E312, the 17 ppm Optra M412 and the revolutionary 25 ppm Optra T614nl are the latest low-cost, high-speed, state-of-the-art monochrome business printers to join Lexmark's award-winning Optra laser printer line. Combined with the new OptraImage T614s multifunction printer that serves as a printer, copier, fax and scanner, Lexmark's Optra line of business printing solutions make printing in a distributed network environment easier and more cost effective than ever before. "This introduction is the latest step in Lexmark's strategy to deliver industry-leading business printing solutions to our customers," said Paul Curlander, Lexmark's chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our research into the specific printing demands of businesses has resulted in products that deliver the cost efficiency and the productivity gains our customers require." Lexmark has significantly strengthened its industry-leading Optra family of laser printers with today's announcement of several industry firsts: - Optra E312 -- first sub-$400 10 ppm monochrome laser printer with both Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. (USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. ) and PostScript emulation Using a PostScript interpreter that is not from Adobe. standard - Optra M412 -- first sub-$800 17 ppm monochrome laser printer with both USB and PostScript emulation standard - Optra T614 -- first sub-$1,100 25 ppm monochrome laser printer "These product offerings are targeted at meeting customer needs for cost efficiency and function," noted Curlander. "This combination of low-cost and high-performance printing solutions should make Lexmark the preferred choice for businesses of all sizes looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a brand that can advance their printing productivity." Optra E312 The Optra E312 is a 10 ppm printer and offers more features than its predecessor including twice as much memory, two ppm greater engine speed and faster time-to-first-page (the time it takes from initiating the print command to the output of the first complete printed page) at $399(1). The Optra E312 has a 67 megahertz One million cycles per second. See MHz. MegaHertz - (MHz) Millions of cycles per second. The unit of frequency used to measure the clock rate of modern digital logic, including microprocessors. (MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. ) processor, is compatible with USB, includes a Macintosh driver, offers standard PostScript compatibility and ships with a one-piece, high-yield print cartridge. Optra M412 Lexmark's new Optra M412 delivers state-of-the-art printing for $799(1). The Optra M412 is affordable to buy and operate due to its reduced cost per page and a new, higher-yield cartridge. The Optra M412 matches major competitors' performance specifications and considerably beats its price, providing 17 ppm, a 133 MHz processor and a 12 second time-to-first-page, making it ideal for small-to-medium businesses. The Lexmark Optra M412 is easy to install and connect via its USB and parallel connections. The Lexmark drivers provide access to convenience features such as "Print and Hold," which allows users to print confidential jobs on a network. Optra T614 and Optra T614nl The Lexmark Optra T614nl sets a new standard for productive workgroup printing across a wide range of applications. It prints at 25 ppm, offers a nine second time-to-first-page and has a powerful 200 MHz processor. The printer's high-yield print cartridge and 10 toner An electrically charged ink used in copy machines and laser printers. It adheres to an invisible image that has been charged with the opposite polarity onto a plate or drum or onto the paper itself. levels optimize productivity and reduce waste, contributing to a lower cost of operation and a fatter bottom line. The new Optra T614nl, a network-ready model with built-in Ethernet, is easy to manage and provides full datastream support for flexible workgroup printing. The Optra T614nl has an estimated street price of $1,519(1). In addition, the Optra T614 has been reduced from $1,729 to $1,099(1), making it the industry's first sub-$1,100(1) 25 ppm monochrome laser printer. OptraImage T614s Lexmark's OptraImage T614s is a networkable and versatile printer/scanner/fax/copier with advanced paper handling capabilities for demanding workgroups. The OptraImage T614s is easy to use and provides low-cost access to key office functions such as "convenience copying" and color document scanning. Priced at $4,749(1), this Lexmark multifunction printer can help businesses of all sizes streamline their document production and delivery processes, ultimately increasing productivity. Third-party testing results Independent, third-party tests conducted by QualityLogic, Inc.(2), one of the nation's leading technology testing labs, indicate that Lexmark's new printers outperform Outperform An analyst recommendation meaning a stock is expected to do slightly better than the market return. Notes: Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy. comparable products from other manufacturers by a "wide margin." All of Lexmark's new printing and multifunction solutions announced today provide exceptional ease of use through an intuitive operator panel, common printer management software and drivers designed to provide simple access to the printers' capabilities. By enabling end users to print the way they intend the very first time, Lexmark dramatically increases productivity, thus reducing hidden printing costs. Pricing and availability Lexmark's OptraImage T614s, Optra T614nl, Optra M412 and Optra E312 are available now from authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Lexmark resellers and partners or from the Lexmark Web site. Lexmark today also adjusted prices on several of its existing Optra T laser printers by up to 36 percent. The Optra T610 has been reduced from $999 to $899(1), the Optra T614 from $1,729 to $1,099(1) and the Optra T616 from $2,299 to $1,899(1). About Lexmark Lexmark International, Inc. is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. and associated supplies for the office and home markets. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lexmark International Group, Inc. (NYSE: LXK). Lexmark is on the Internet at www.lexmark.com. Lexmark and Optra are trademarks of Lexmark International, Inc. registered in the U.S. and/or other countries. OptraImage is a trademark of Lexmark International, Inc. All other trademarks are the property of their respective holders. (1)Street prices are estimates; actual prices may vary. (2)A copy of the testing conducted by QualityLogic, Inc. can be viewed on Lexmark's Web site at www.lexmark.com |
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