Lexmark Expands Color Printer Family With Five New Offerings; Customers Can Choose From a Range of Printing Solutions With Best-in-Class Features for Home and Business.LEXINGTON, Ky.--(BUSINESS WIRE)--June 15, 1998--Five new color printers A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. join Lexmark International, Inc.'s color printer family today as the company builds on its commitment to provide best-in-class color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). solutions for home and business users. Whether printing color party invitations at home, short-run color newsletters from a small business or enterprise-wide marketing materials with local customization, Lexmark's color printer lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. provides the features and performance customers want. Joining Lexmark's affordable printer category for home and home office use are the new Lexmark 1100 and 3200 Color Jetprinters. Both offer high-quality color resolution See chroma subsampling and YUV. and outstanding value for new and experienced home users. For business users who want compatibility with higher performance printing solutions, the new Lexmark Optra Color 40 and 45 inkjet printers A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy. provide an affordable choice. The new Optra Color 1200 page printer delivers high-performance color printing for users with departmental or enterprise-wide printing needs. These new printers join Lexmark's award-winning 5700 Color Jetprinter and Optra SC 1275 printers to create a color product line with a wide range of choices and features to meet virtually all home and business printing needs. Home Printing Solutions The new Lexmark 1100 Color Jetprinter offers the highest resolution in its class with 600 x 600 dpi and simple setup and operation, all at an incredibly low estimated street price of $89 (U.S.) after rebate rebate, partial refund of the total price paid for goods or services. In the United States, rebates were historically given by railroads to favored shippers as a return on transportation charges. . New home users will like the Lexmark 1100 for printing colorful school reports, birthday banners, greeting cards See e-card. or T-shirt designs. The Lexmark 1100 Color Jetprinter is a breakthrough in its class for color printing. The new Lexmark 3200 Color Jetprinter provides Lexmark's award-winning 1200 x 1200 dpi technology at an amazingly low estimated street price of $179 (U.S.). Designed for the experienced home user, the Lexmark 3200 offers easy and dependable operation, reliable feeding of a wide variety of media, photo-realistic images and laser-quality, waterproof text. Quick driver installation and on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. ink level indicators ensure easy operation. From plain paper to transparencies or greeting cards to banners, home users can count on top performance at an affordable price, for many printing projects. The award-winning Lexmark 5700 Color Jetprinter has the sharpest text printing of any inkjet printer. With 1200 x 1200 dots per inch (dpi) resolution (1.44 Megapixels) in black and color, the Lexmark 5700 delivers true photo-quality, with a 38 percent higher dpi rating than any other inkjet in its class. Lexmark developed the revolutionary Accu-Feed paper handling system specifically for the 5700 Color Jetprinter. Able to reliably feed media from 16 lbs. to over 150 lbs., the Accu-Feed system represents a major breakthrough in inkjet reliability and ease of use, meeting the demands of home office users. The Lexmark 5700 offers all this at an estimated street price of $249 (U.S.). The following table compares the Lexmark family of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color printers for home:
Lexmark 1100 Lexmark 3200 Lexmark 5700
Color Color Color
Jetprinter Jetprinter Jetprinter/a
Estimated Street $89 $179 $249
Price (after rebate)
Max. print speed 3.5 ppm black 6 ppm black 8 ppm black
(pages per minute) 1.5 ppm color 2.5 ppm color 4 ppm color
Resolution 600 x 600 dpi 1200 x 1200 dpi 1200 x 1200 dpi
(dots per inch)
Print Head Design Single Head Dual Head Dual Head
Software Included Micrografx American Lexmark Workshop
(U.S.) Windows Draw Greetings for Photos CD-ROM
6 SE Software CreataCard SE
Windows Draw
6 SE
Compatibility Windows 95 Windows 95 Windows 95
Windows 98 Windows 98 Windows 98
Windows 3.1x Windows 3.1x Windows 3.1x
Windows NT Windows NT
(a) Previously announced product.
Business Printing Solutions The new Lexmark Optra Color 40 offers both PCL (Printer Command Language) The page description language for HP LaserJet printers. It has become a de facto standard used in many printers and typesetters. PCL Level 5, introduced with the LaserJet III in 1990, also supports Compugraphic's Intellifont scalable fonts. 5 with Color and PostScript The de facto standard page description language (PDL) in the graphics arts industry as well as in commercial printing. Developed by Adobe, many printers and most imagesetters support PostScript by having a built-in PostScript interpreter. Level 2 emulations standard for compatibility with virtually any software application. The Optra Color 40 installs easily in all major network environments and comes with MarkVision for remote management to improve productivity for network administrators. Small businesses and workgroups in corporations will like the Optra Color 40 for printing reports, presentations, marketing materials and real estate fliers. The Lexmark Optra Color 40 offers the features customers demand for shared or networked printers at an extremely affordable estimated street price of $449 (U.S.). The new Lexmark Optra Color 45 is perfect for businesses needing wide-format color printing at an affordable price. Like the Lexmark Optra Color 40, it has both PCL 5 with Color and PostScript Level 2 emulations standard, broad network connectivity and full MarkVision support. Getting reliable, consistent color automatically is simple with the Optra Color 45, and for more sophisticated users, the Optra Color 45 includes support for major color management and matching systems. Small businesses and workgroups in corporations gain a great choice for desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, , color proofing, engineering and graphics design applications at an estimated street price of $899 (U.S.). The award-winning Lexmark Optra SC 1275 offers business users a fully-featured, high-performance color printer at a breakthrough price under $3,000(a). The Optra SC 1275 includes standard features that other vendors either don't offer or sell as costly upgrades, such as PostScript Level 2 emulation (architecture) emulation - When one system performs in exactly the same way as another, though perhaps not at the same speed. A typical example would be emulation of one computer by (a program running on) another. , PCL 5 with Color and PCL 6 emulations, true 600 x 600 dots per inch (dpi) resolution, 1200 Image Quality printing, job collation COLLATION, descents. A term used in the laws of Louisiana. Collation -of goods is the supposed or real return to the mass of the succession, which an heir makes of the property he received in advance of his share or otherwise, in order that such property may be divided, together with the , job overlap processing and MarkVision management software. Business workgroup or department users get fast printing for proposals, presentations, reports, newsletters and marketing materials. The new Lexmark Optra Color 1200 offers breakthrough speed for its class with 12 ppm (Pages Per Minute) The measurement of printer speed. See gppm. PPM - Portable Pixmap printing in both color and black. The Optra Color 1200 is a corporate departmental and enterprise-wide printer that includes flexible paper handling to support a wide variety of applications. With support for media sizes up to 11 inches x 17 inches, the ability to print on a broad range of media types and up to two optional 250-sheet input drawers, customers can keep up to four different types of media ready for printing. For on-demand production printing, large reports, urgent proposals or time-critical engineering or scientific CAD/CAM CAD/CAM in full computer-aided design/computer-aided manufacturing. Integration of design and manufacturing into a system under direct control of digital computers. printing, the Optra Color delivers the overall performance customers demand for an estimated street price of $5,999 (U.S.). The following table compares the Lexmark family of color printers for business:
Optra Optra Optra SC Optra
Color 40 Color 45 1275/a Color 1200
Estimated $449 $899 $2,999 $5,999
Street Price
Print speed 8 ppm black 8 ppm black 12 ppm black 12 ppm black
4 ppm color 4 ppm color 3 ppm color 12 ppm color
Resolution 600 x 600 600 x 600 600 x 600 600 x 600
1200 IQ 1200 IQ 1200 IQ 1200 IQ
Compatibility PCL 5c & PCL 5c & PCL 5c & PCL 5c &
PostScript PostScript PostScript PostScript
Printer MarkVision MarkVision MarkVision MarkVision
Management
Connectivity All major All major All major All major
topologies/ topologies/ topologies/ topologies/
operating operating operating operating
systems systems systems systems
(a) Previously announced product.
Availability The Lexmark 5700 Color Jetprinter is available now in consumer electronics stores, computer superstores This is a list of superstores by country. Multi-national
retail outlet n → point m de vente retail outlet retail n → . The Lexmark 1100 Color Jetprinter will be available in stores by the end of June. The Lexmark 3200 Color Jetprinter will be available 3Q98. The Optra SC 1275 is available now through Lexmark authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: resellers and partners. The new Lexmark Optra Color 40 and Optra Color 45 printers will be available July 15. The Optra Color 1200 will be available August 15. For more information on Lexmark products, call 1-800-LEXMARK (1-800-539-6275) or visit the Lexmark web site at www.lexmark.com on the Internet. Lexmark International, Inc. is a global developer, manufacturer and supplier of printer solutions and products, including laser, inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. and associated consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!" supplies for the office and home markets. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lexmark International Group, Inc. (NYSE NYSE See: New York Stock Exchange :LXK). Lexmark, which had sales of $2.5 billion in 1997, has executive offices and a manufacturing center in Lexington, Ky.; other manufacturing centers are in Boulder, Colo.; Juarez, Mexico; Rosyth, Scotland; Orleans, France; and Sydney, Australia. For more information on Lexmark products, including easy-to-use instructions on choosing the right printer, visit the Lexmark home page at www.lexmark.com on the Internet. Customers may also call 1-800-LEXMARK (1-800-539-6275), use the Lexmark bulletin board service at (606) 232-5238 or visit the CompuServe forum "Go Lexmark." (a) Street prices are estimates; actual prices may vary. Lexmark, Optra, MarkNet and MarkVision are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. Color Jetprinter is a trademark of Lexmark International, Inc. All other trademarks are the property of their respective holders. CONTACT: Lexmark International Inc., Lexington Katie Kaltenborn, 606/232-7567 kaltenborn@lexmark.com |
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