Lexmark Announces the Industry's First Complete Inkjet Printer Focused on Small Business.LEXINGTON, Ky.--(BUSINESS WIRE)--Feb. 24, 1997-- --2055 Color Jetprinter ships with software tools to help growing businesses, plus photo printing kit and desktop-saving storage unit, all for under $300-- Lexmark today announced the launch of the industry's first complete color inkjet printer A printer that propels droplets of ink directly onto the medium. Today, almost all inkjet printers produce color. Low-end inkjets use three ink colors (cyan, magenta and yellow), but produce a composite black that is often muddy. specifically focused on the needs of small business. The printer includes the market's most complete software package of leading business applications to help smaller companies grow their businesses. The new Lexmark 2055 Color Jetprinter, with a street price of $299 (U.S.)(a), is for U.S. retail distribution and will be widely available later this week in selected office superstores, computer superstores and other selected retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . It comes standard with: -- top-tier companion software for planning and running a business, including titles from Harvey Mackay Harvey Mackay (born 1932 in Saint Paul, Minnesota) is a businessman and columnist. Mackay is perhaps best known as the author of five business bestsellers, including Swim With the Sharks (Without Being Eaten Alive), Beware the Naked Man Who Offers You His Shirt, and Dig Your Well , Inc. magazine, Peachtree and Monotype monotype, type set by the Monotype machine. See printing. monotype or monoprint In art printmaking, a technique prized because of its unique textural qualities. -- the Lexmark photo cartridge to add true photo quality to their business -- waterproof black ink for increased durability and print quality -- a storage base that stores paper and envelopes to help manage desk space. -- a Web access offer with the potential for reaching a huge number of customers and small business sites "Lexmark developed the 2055 with growing businesses in mind," says Paul Rooke, Lexmark's vice president, U.S. sales and worldwide marketing, Consumer Printer Division. "We consulted with small businesses and small business experts to develop a total package of tools for small business owners to save time, grow their businesses and project the image of a Fortune 500 company, while still meeting their needs for an affordable solution. Small businesses can use these features to get organized, create marketing plans, and print high quality documents that have impact. Now a business person can concentrate on running a business rather than running a printer." Lexmark Workshop Deluxe for Business Includes Established Names The 2055 is packaged with sophisticated business software from top-tier organizations on a single CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , the Lexmark Workshop Deluxe: -- Sharkware Professional from CogniTech Corporation and best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best business book author Harvey Mackay. This powerful contact and activity management software allows people to more easily implement Mackay's methods for developing strong customer relations that turn into repeat and referral business. -- Peachtree First Accounting by Peachtree Software provides the essential accounting functionality needed by small businesses, including general ledger General Ledger A company's accounting records. This formal ledger contains all the financial accounts and statements of a business. Notes: The ledger uses two columns: one records debits, the other has offsetting credits. , accounts receivable accounts receivable n. the amounts of money due or owed to a business or professional by customers or clients. Generally, accounts receivable refers to the total amount due and is considered in calculating the value of a business or the business' problems in paying , accounts payable, invoicing, checking account reconciliation and business reporting. -- Inc. magazine's Marketing Plan Pro, a tool to help businesses develop new markets, boost sales and increase profits through better marketing. -- Inc. magazine's Business Plan Pro SE provides powerful examples to serve as templates for developing a sound business plan. -- Three Online Reference Books from Inc. magazine's extensive business collection to help users get the most out of their new Inc. software: How to Start Your Own Business, How to Really Create a Successful Marketing Plan, and How to Really Create a Successful Business Plan. (The 2055 also ships with a reply card for a three-month trial subscription to Inc. magazine.) -- Business FontPak from Monotype Corporation
Monotype Imaging, Inc provides 40 unique font families to give a special touch to business documents and includes a helpful online guide with hints for getting the most out of the package. -- Earthlink Resources with Netscape includes hot links to business- friendly Web sites such as Inc. and SoHo Central. Includes unlimited Internet access See how to access the Internet. for $19.95 (plus one-time set-up fee). Harvey Mackay, author of "Swim with the Sharks Without Being Eaten Alive" and other books, says, "The Lexmark 2055 is ideal for offices that need affordable, high quality color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). along with the tools for profitably planning and running a business. The Lexmark Workshop Deluxe, and especially Sharkware, is designed to help business people easily organize a vast amount of information, use that information to develop strong relationships with customers and deliver printed documents that set you apart from the competition." Printer Maintains Lexmark's Standard for Quality and Ease of Use The Lexmark 2055 provides users the following features for the small office/home office See SOHO. market: -- Up to 600 x 600 dots per inch (dpi) in color and black for sharp professional-looking documents. -- Dual-cartridge design with black cartridge for true black with Lexmark's Super Sharp Waterproof Black Ink for crisp text and color cartridge for vivid images with over 16 million shades. -- Lexmark's exclusive ink level indicator and an interactive driver that lets users monitor job progress. -- Black printing speeds of up to five pages per minute draft and four pages per minute letter quality. Color printing speeds of up to two pages per minute draft and a page per minute letter quality. -- Windows printing system The host-based printing function in Windows. The Windows Printing System is used to generate output for low-cost inkjet and laser printers that do not have built-in CPUs. See host-based printing and Windows Print Manager. that is easy to set up and use and is highly reliable. Includes Photo Pak, Certificate Offer for LivePix The 2055 also comes with the Lexmark Photo Pak for businesses that need high-quality photo output for their customers. The Photo Pack includes a special color photo cartridge that is used in place of the black cartridge to print impressive photos with six-colors for product brochures, sales proposals and newsletters. The photo cartridge, when printing in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with the company's standard three-color cartridge, greatly increases the quality of images by reducing grain and improving color depth Same as bit depth. , particularly important to delicate colors such as flesh tones. Also, for a limited period, purchasers of the 2055 can obtain store certificates to send for a free ($4.95 shipping and handling) LivePix CD-ROM. LivePix adds creativity and excitement to digital photo printing by letting users store, enhance, creatively manipulate and print their photos, regardless of the source of the image. The Lexmark 2055 is backed by a one-year, next-business-day exchange warranty along with Lexmark's friendly technical support via phone, fax, or the Web. For more information about Lexmark printers or for a free newsletter on how to make it big in small business, customers should call 1-800-LEXMARK or visit the Lexmark home page at www.lexmark.com. Product information and press releases can be found on the Lexmark home page, the Lexmark bulletin board service at (606) 232-5238 and Lexmark's CompuServe forum, "Go Lexmark." About Lexmark: Lexmark International, Inc., is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. and associated consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!" supplies for the office and home markets. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lexmark International Group, Inc. (NYSE NYSE See: New York Stock Exchange : LXK). Lexmark, which had sales of $2.4 billion in 1996, has executive offices and its largest manufacturing center in Lexington, Ky.; other manufacturing centers are in Boulder, Colo.; Juarez, Mexico; Rosyth, Scotland; Orleans, France and Sydney, Australia. (a) Street prices are estimates; actual prices may vary. Lexmark is a trademark of Lexmark International, Inc., registered in the U.S. and/or other countries. Color Jetprinter and Lexmark Workshop Deluxe are trademarks of Lexmark International, Inc. All other trademarks are the property of their respective holders. CONTACT: Lexmark International, Inc. Jim Gleason, 606/232-7652 shotwell@lexmark.com or Industry/trade media Network Associates Terry Tam, 801/373-7888 terryt@netassoc.com or Business/consumer media Ruder-Finn Rob Key, 212/593-5858 keyr@ruderfinn.com KEYWOR-986-4422 or 800-227-0845; LA 310-820-9473 Today's News On The Net - Business Wire's full file on the Internet |
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