Lexmark's $99 Color Printer Arrives Just in Time to Make Season Bright.LEXINGTON, Ky.--(BUSINESS WIRE)--Nov. 25, 1997-- -- Holiday rebate, wrapped with Lexmark 1000 Color Jetprinter, rings in industry's lowest price ever-- Lexmark International, Inc., today announced a special holiday rebate offer for its highly acclaimed Lexmark 1000 Color Jetprinter. With a street price of $139 (U.S.),(a) the Lexmark 1000 is now available in the U.S. for a mere $99 after a $40 mail-in rebate. This special offer is good from now through Jan. 31. Setting new standards for high quality at an affordable price, the Lexmark 1000 Color Jetprinter has a small footprint that is particularly appealing for home offices and dorm rooms where desk space is limited. The Lexmark 1000 is widely available in stores such as Office Max, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Staples, Computer City and Best Buy. The Lexmark 1000 Color Jetprinter is ideal for families and students who need an easy-to-use color printer A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. at a price unheard of Not heard of; of which there are no tidings. Unknown to fame; obscure. - Glanvill. See also: Unheard Unheard in the industry until now -- with print resolution of up to 600 x 600 dpi, it delivers spectacular images and crisp text normally associated with more expensive printers. "In 1996, a computer was priced under $1,000 for the first time. Now, a color printer is priced under $100 for the first time," said Paul Johns, vice president, U.S. marketing and sales for Lexmark's Consumer Printer Division. "At Lexmark, we continue to break barriers for our customers. The Lexmark 7000 Color Jetprinter broke the performance barrier by offering 1200 x 1200 dpi--a resolution that was previously only available with lasers. Now we are breaking a price barrier by offering laser quality text and color for $99." The Lexmark 1000 Color Jetprinter can print at up to 600 x 600 dpi in both color and in black when used with Lexmark's Super Sharp Waterproof Black Ink cartridge. It prints up to 1.5 pages per minute in color draft mode and 3.5 pages per minute in black draft mode (with the optional black cartridge). The printer is designed to work with Windows 95, 3.1 and 3.11. Its unique two-tone color cover make it an easy fit into today's home decor. Lexmark also has a new family of standard color, black and waterproof black inkjet cartridges designed for consumers who have lower volume printing needs. The Lexmark 1000 ships with the standard color print cartridge. Lexmark also offers its High Yield cartridges for the Lexmark 1000. The Lexmark 1000 Color Jetprinter includes the ColorFine 2 Driver with ColorSort (with banner printing and iron-on transfer printing capability) and special driver technology for on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. ink-level indicators so you don't unexpectedly run out of ink. ColorSort helps minimize cartridge swapping by sorting color and black-only pages when printing and prompting the user to change the cartridge. It also includes Lexmark's Total Lexmark Care (TLC TLC total lung capacity; thin-layer chromatography. TLC abbr. 1. thin-layer chromatography 2. ) program, support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services that are designed to keep customers up and running -- with a LexExpress Next Business Day Exchange Warranty, Lexmark's Technical Support Center (service available both online and toll free, 1-800-LEXMARK or 1-800-539-6275), and LexFax product information. For more information about Lexmark printers, visit Lexmark's home page at www.lexmark.com on the Internet or call 1-800-LEXMARK (1-800-539-6275). Additional product information can be found on the Lexmark bulletin board service at (606) 232-5238 and the CompuServe forum "Go Lexmark." Lexmark International, Inc., is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. and associated consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!" supplies for the office and home markets. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lexmark International Group, Inc. (NYSE NYSE See: New York Stock Exchange : LXK) Lexmark, which has sales of $2.4 billion in 1996, has executive offices and its largest manufacturing center in Lexington, KY: other manufacturing centers are in Boulder, CO; Juarez, Mexico; Rosyth, Scotland; Orleans, France and Sydney, Australia. -0- (a) Street prices are estimates; actual prices may vary. Rebate available in the U.S. only. Lexmark, ColorFine and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. Color Jetprinter is a trademark of Lexmark International, Inc. LexExpress is a service mark of Lexmark International, Inc. All other trademarks are the property of their respective holders. CONTACT: Lexmark International Inc., Lexington MEDIA: Catherine Stewart Mrs Catherine Campbell Sword Stewart (1881 - 1957) was a New Zealand politician of the Labour Party. She won the seat of Wellington West in 1938, and was the second woman to be elected to Parliament after Elizabeth McCombs. She was defeated in the next (1943) election. , 606/232-7541, cstewart@lexmark.com or Ruder Finn Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder. Ruder Finn is a privately held, family-owned company that employs more than 450 people. Nicole Peters, 212/593-6341, petersn@ruderfinn.com |
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